:: Volume 8, Issue 2 (11-2019) ::
scds 2019, 8(2): 95-120 Back to browse issues page
Explaining the Constructive Model of Science Popularization in TV Channels of IRIB
Mitra Afzali Farooji , Ali Akbar Farhangi
Abstract:   (3850 Views)
IRIB as a main actor is responsible for joining public with science through which scientific discourse is institutionalized. In this essay, after providing the causal conditions and the context, the current model of science popularization, has been identified. The research method of this research is the grounded theory, and the data were gathered through the unstructured, deep interviews with 14 experts who were involved in scientific programming.
Findings of the essay suggest that IRIB current pattern, is purely ideological science. Following the conservatism, the preference for education to science popularization discourse, the low level of public perception of science, IRIB choose the approaches of tribune look like of media, extreme sophisticated of science language, scientific stereotyping and symbolic power tool which result in consequences like science distortion, the fusion of science and pseudoscience, failure to bring science to the public sphere While if IRIB modified the concept of science and adopted the non-politicized, critical and participative approaches, it could bring scientific authority  for IRIB through simplification and attractiveness of science.
 
Keywords: Science Communication, Science Popularization, Media Science, Public, Television, IRIB
Full-Text [PDF 428 kb]   (545 Downloads)    
Type of Study: Research | Subject: Special
Received: 2019/04/20 | Accepted: 2020/06/10 | Published: 2020/06/10
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