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Challenges of Home-based Business in Cyberspace
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Mohammadreza Rasooli   , Akbar Nasrollahi , Masih Behrad |
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Abstract: (2153 Views) |
In the modern age, businesses are growing and expanding intensely because of emerging new technologies and their availability. The purpose of this study was to identify the factors affecting the expansion of home-based business in telegram and Instagram. The research method is quantitative and based on a researcher-made questionnaire. The statistical population of this research includes home business activists, and the needed volume for the society was calculated 382 people based on Cochran formula. Next, members were selected and questioned using simple random sampling method. The reliability of the questionnaire was calculated using Cronbach's alpha method which is 0.772 which indicates acceptable validity of the items in measuring the research indices.
The results show that the set of economic, political, managerial and communication infrastructure factors, government oversight, government support and enhancement of ICT structure, tax and transaction costs, and the type of virtual network, have been instrumental in the growth and expansion of the home business.
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| Keywords: Telegram, Instagram, home-based business, communications, technology |
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Full-Text [PDF 368 kb]
(590 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2019/08/6 | Accepted: 2020/01/30 | Published: 2020/01/30
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