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The present paper investigates the difference kind of cultural consumption among metropolitan, urban, and rural communities. Using the statistical data of a national survey, authors compare the cultural taste of people who live in the villages, cities, and metropolitans. In this regard, we consider the kind of cultural consumption in society with structural approaches and individualizing reasoning in order to get the results.

The study is based on consistency approach belongs to Piere Bourdieu, since that his theory due to stress on socializing special groups in lifetime and the effect of environment and family origin on people’s taste selections can explain the difference of cultural consumption pattern in above- mentioned three.

With regard to the findings and achieving to definite patterns, it cannot be said that cultural life style has been individualized in Iran society since that by individualization of a behavior in a scope, finding the pattern in that scope becomes difficult. Also the differences show that our society is not a mass one with a same culture. So Ulrich Beck theory and Frankfurt school view are not confirmed referring to the findings of this research. And According to Piere Bourdieu theory the life style, in our society, is still affected by society structures. 

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This study aimed to investigate the impact of social background of students on two important aspects of behaviors related to health that are feeding and sport. The sample is gathered among gifted and ordinary students of Rasht city. There were 2 schools for gifted students that belong to boys and girls and also for ordinary students. After all, sample volume reached at 101 gifted and 118 ordinary students. For achieving more accurate and deeper data, 54 parents of first group and 74 of second were included. For making sure of maximum accuracy of findings, associative triangulation was used. The results show that gifted students are rooted in petit-bourgeois class and the subclass which owns high cultural capital. These people, in food, pay attention in Form, Presentation and healthiness and in sports look for being unique, and the effects which it has on the soul and body. In contrast, ordinary students who go to public schools have origins in worker class and follow the taste of necessity. For them, the most important features in foods are those who relate to energy and in sports, those who need high power and few requirements are in high priority.

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The taste and fashion for Bourdieu is an obvious and simple thing in the nature of modern society, and can be understood by the social hierarchy of society. one of the most important factors in this research is that there are several factors in this research to be part of it in terms of globalization in the culture sphere. The aim of this study was to understand the relationship of cultural globalization and consumption tastes in the  thirty-year-old generation (the decades of 1350 to 1370 AD) in the city Shiraz. Data from the survey on 425 women and men gathered and analyzed have been exposed. The results show that cultural globalization has had a great influence on the consumption tastes of this generation; Among the variables of cultural globalization, individualism (32.6), ICT (6.5) and Reflexivity (2.8) significant relationship with the dependent variable respectively, Which together could explain about 42% of respondents' tastes; This number tells us that 42% of  respondents' tastes variations are affected by the variables of globalization.