---

This paper is based on path analysis of effective factors in media socialization, based on the five models in theory of V. Schramm. The population is audiences of media’s message of 18-years old and up in city of Zanjan, 227,790 people. Sample is368 people, based on method multi-stage cluster sampling& quota. Findings based on the Pearson correlation coefficient indicates that process of media socialization in cyberspace, especially in the area of advertisements internet & satellite networks, the was male audiences also high motivation follow & also are high attitude of advertisements. Meanwhile, there are not significant differences between male & female audiences of media persuasion, economical value, selection of adverts advertising. In the case of multiple regression & path analysis of factors Affecting audiences media socialization, for goodness of fit of the theoretical model, based on value of beta 64% of change in audiences media socialization, depends with increasing of media persuasion, increasing of motivation follow, depreciation of economical value, increasing of adverts selection & increasing of attitude of advertisements, between the female audiences in city of Zanjan living in Housing Impersonal, With High-Volume Sampling of Households.

---

The influence of mass media and the internet on human societies have changed in information societies. Nowadays, the internet is a vital part of the present generation life. Because of the youth and adolescents increasing interest to use this phenomenon in different domains (science, entertainment, commercial affairs and interpersonal relations), its impact on various aspects of their life are considered in this paper. By this technology, the educational system also, has been able to take effective steps towards educational purposes. However, there were watchfully considerations towards using the internet by teenagers. Based on this fact, present study was conducted to measure the impact of the internet on education social goals realization. Afterward, by stratified random sampling method, 362 students were selected among Gorgan female high school students. Subsequently, a researcher-made questionnaire was conducted to collect data. T-test and Pearson-test findings were analyzed using SPSS software version 18. The results demonstrated no significant relation or correlation between the use of the internet and the education social goals realization (three components family relationships, social participations, primacy of communal interests over individual interests).

---

Today, we observe changes in women demands and needs in society which they are aimed to realize their lost right, and achieve the gender equality. The present research has been done to study socio-cultural factors affecting the gender inequality, and variable, including democracy ideology, gender stereotyp beliefs and gender socialization have been researched. In this research, the gender inequality theories of feminists, Chafts gender inequalities views and Bordiew theory have been used. The statistical population of this research included women aged 20-49 of the Esfahan city that 385 of them were chosen as a sample. The sampling method is stratified in this research. The research findings indicated that the rate of gender inequality specially in cultural- economical dimentions is in favor of men. Also, there is no significant relationship between the gender streotypes beliefs and patriatich ideology and the gender inequality. However, the findings showed a significant relationship between the socialization style and gender inequality.

---

Expansion of virtual networks and the Internet has become a major challenge to the traditional forms in which socialization takes place. The aim of this study was to explore the virtual socialization of adolescent students in high schools in Sari, Mazandaran, Iran. The statistical population of this study included all high school students in Sari. The sample population consisted of 380 students selected through multi-stage cluster sampling method. The survey method was used in this research and the data was collected through a questionnaire. The results indicated that the degree to which the students were virtually socialized varied. 64 percent of them showed average socialization, 14 percent high, and 22 percent of them low socialization. The results of multivariate regression analysis, showed that “personal integrity requirements” (β = 0/82), “escape- from- reality requirements” (β =0/4), “social cohesion requirements” (β= 0/35) had greatest impact on the virtual socialization. In addition, the coefficient of determination showed that the independent variables of the study explained 43% of the variance in the dependent variable (virtual socialization). The results also showed that gender did not make a significant difference in the virtual socialization of the adolescent students.  

---