per
sabz institute of higher education
Quarterly Journal of Socio - Cultural Development Studies
2322-3367
2013-11
2
2
9
37
article
Educational Needs Assessment of News Agency Reporters the Internal Iran
kouroshfathi@hotmail.com
1
2
3
This
paper considers the training needs assessment of Iranian News Agency reporters.
The Population of this study includes all the reporters in News Agency who are
2200 persons. Based on the Cochran sample size formula, 330 persons are
examined according to a cluster sampling method. The Constructed-Researcher
Questionnaire used for data collection being a common research tool and a
direct method to collect data.
The questionnaires used for data collection, for descriptive analysis
of data,
were proved reliable with a cronbach’s Alpha coefficient of 0.967.
In order to analyze obtained data, descriptive statistics (frequency
distribution, percent and mean standard deviation) and inferential statistics
(one grouped and independent group t-tests, one-sided variance analysis) were
utilized. Results show that reporters of News
Agencies in the most elements related to gamut of knowledge, skills, and
attitudes are requiring training.
http://journals.sabz.ac.ir/scds/article-1-73-en.pdf
needs assessment
training needs assessment
reporters
News Agency
o*net.
per
sabz institute of higher education
Quarterly Journal of Socio - Cultural Development Studies
2322-3367
2013-11
2
2
39
65
article
Propaganda Analysis of Television Channel Voice of America Case study: Parasite program
keya@atu.ac.ir
1
Science
and technology has provided in communications new tools for
Actors in the International System. Media in the field of psychological
warfare are the best and most modern propaganda tool for the realization of the
goals of Western Countries. After the Revolution, United State of America due
to blocked channels formal diplomatic, has used propaganda tools, in particular
against the Islamic Republic of Iran. USA use propaganda against Iran through VOA TV and
Radio channels and Radio Farda. Now Voice ofAmericaTV, every day, 5
hours, produces diversified and effective programs witha focus onnews from Iran. Parasite
program is the most interesting (according to its practitioners) its programs.
This research uses the content analysis method for investigating the program.
The
result of this research showed that themes in the program are indivisible in three political,
social and economic contexts. Techniques
such create division and conflict division and conflict (6%), Sweeping
generalizations (some true), encouragement and Card stacking each with5% where the most using
http://journals.sabz.ac.ir/scds/article-1-68-en.pdf
Methods
Agenda setting Propaganda
Voice of America. VOA
Parasite program
Content Analysis.
per
sabz institute of higher education
Quarterly Journal of Socio - Cultural Development Studies
2322-3367
2013-11
2
2
67
93
article
The Evaluation of the Attitude of TV Audiences toward the various Appealing of Health Messages
sarajoula@yahoo.co.uk
1
2
Health messages design is a field
and subset of health communication area. What is actually followed in this
thesis is a review of TV health messages appeals effects from audiences’ point
of view. The Important question of research is that how media products and its
health related programs through various appeals lead in behavior changes.
In this study, health messages refer
to direct or indirect messages which discuss people’s personal and social
health. Since health message design is a subset of the broad area of health
communication definition of health communication is mentioned at first. Then
the main topic of this research has been mentioned. After discussing health
message related literature, related communication theories are mentioned and
finally the theoretical framework of research is defined as “The
Extended Parallel Process Model”.
To measure Tehran’s above15-years
old inhabitants’ attitudes toward health messages and TV health related
programs, the survey method of research has been chosen and after designing
questionnaire, and distributing among
inhabitants of Tehran. The most important result of this research is that TV
health messages are not adequate to make behavior changes in personals, and
interpersonal communication has a complementary and powerful role in adopting
recommended TV health messages.
http://journals.sabz.ac.ir/scds/article-1-69-en.pdf
Health communication
Health messages
Message appeals
Routs of fear and risk control
The Extended Parallel Process Model
per
sabz institute of higher education
Quarterly Journal of Socio - Cultural Development Studies
2322-3367
2013-11
2
2
95
123
article
Evaluation on Western Cultural Elements and Iranian Life Experince
mbahar.ut@gmail.com
1
2
This
paper studies the elements of western culture in "English Time"
language training books, based on Bourdieu's practice and field theory. The
focus of this paper is language and language training books that can be
considered as a field which transfers the dominant group's culture to language
learners and forms their habituses. In this research, we aim at answering the
following questions: What kind of cultural elements exist in English Time
books? How can the effects of these cultural elements be managed and the
negative effects neutralized? To find the answers for these questions, we first
studied 4 editions of English Time books as well as their auxiliary training
materials (CDs, …) and extracted the elements of western culture that are
inconsistent with our national culture. Then we performed 6 deep interviews
with the lecturers of English Time books to find their point of views about the
western culture elements of these books. We analyzed their comments to find out
how can the cultural effects of these books be managed on the language
trainees. The solutions include explaining the cultural differences for
students during training and also preparing international courses for English
training.
http://journals.sabz.ac.ir/scds/article-1-70-en.pdf
Bourdieu
Habitus
the Patterns of Consumption
English Time.
per
sabz institute of higher education
Quarterly Journal of Socio - Cultural Development Studies
2322-3367
2013-11
2
2
125
144
article
Thechnological and scientific development: The sociological Analysis of the Impact of Internet Use on the Research Activities of Mazandaran University Faculty Members
razeghi@umz.ac.ir
1
2
The Internet is a device that enables scholars and scientists to
communicate and exchange information with many other academic colleagues and
scientific researchers around the world. The main objectives of the present
study include determining the extent of the faculty members’ knowledge of
internet use and examining the impact of the internet use on the scientific
activities of Mazandaran University faculty members.
This study is based on the survey method and a
sample drawn from the faculty members of Mazandaran University (Babolsar, Iran)
using multi-stage cluster sampling. The results
showed that the independent variable of Internet knowledge with β= 0.63 was the
most important predictor Internet use of the faculty members, as dependent
variable. In addition, the study demonstrated that there were significant
correlations between the independent variables of Internet facilities,
opportunities, attitudes and academic positions of faculty members and
scientific activities
http://journals.sabz.ac.ir/scds/article-1-71-en.pdf
Internet use
Scientific Activities
University of Mazandaran.
per
sabz institute of higher education
Quarterly Journal of Socio - Cultural Development Studies
2322-3367
2013-11
2
2
145
173
article
Evaluation on the Role of Teleshopping Commercials of Two TV Channels on Buying the Advertised Products among Women ofTehran
Moh.Rasouli@yahoo.com
1
2
The
current paper compared the role of teleshopping commercials of two TV channels
on buying the advertised products among women of Tehran as the addressees of
the commercials. The TV channels studied were Bazaar which was a national and
governmental channel, and GEM TV which was a universal and non-governmental
channel. This study was carried out in the form of a survey using
questionnaires. The population of the sample was calculated to be 400 people.
Subjects were chosen using snowball sampling. Collected data using
questionnaires were analyzed by SPSS. The analysis showed that buying
teleshopping products was not significant. Despite this fact, the possibility
of a correlation between individual differences, and stimulating variables and
teleshopping exposure, impulse buying urge, and buying was confirmed. On the
other hand, despite the the study hypotheses, it was shown that money available did not
influence on teleshopping exposure, and impulse buying urge. Moreover, results
showed that regarding buying the advertised products and attitudes to
teleshopping, there was no significant difference between Bazaar TV and GEM TV.
http://journals.sabz.ac.ir/scds/article-1-72-en.pdf
Teleshopping
Bazaar TV
GEM TV
Consumption
Shopping
per
sabz institute of higher education
Quarterly Journal of Socio - Cultural Development Studies
2322-3367
2013-11
2
2
175
198
article
Evaluation on the subscribers of the facebook In Obligation of Cultural Identity
ghobadi@khu.ac.ir
1
2
The main purpose of this paper is to evaluate
the compliance status of the cultural identityof the members of the social
network Face book case study of Tehran University's undergraduate student majors.
This paper reviews the status of student commitment to social network facebook,
the facebook components and indicators of cultural identity. This paper
is exploratory and the results of a survey. The subjects of this study are
students of Tehran University undergraduate courses. The data collection
techniques used questionnaire and structuralism theories of Anthony Giddens and
Stuart Hall's Representation. The findings suggest that membership and
participation in the community of single women aged 20 to 22 years compared
with men in Face Book more. Sense of belonging to the Persian language، Friendship is based on values and norms,
Choose dress and makeup according to the values and norms، respect to different cultures and nationalities Notes and Comments
on Face book Students will adhere to the cultural identity of anecdote on Face
book On the other hand, students who disagreements with their religious norms -
National and tend to less their use of religious symbols and sayings، Interest in learning Linguistic terms
Common on Face book suggest a Cultural identity is a lack of to adhere to
students. Cultural identity indicates that the content of the benchmark to
evaluate students on Face book, change, comparison, and selection is located.
http://journals.sabz.ac.ir/scds/article-1-74-en.pdf
Cultural identity
social networks
Facebook
students.
per
sabz institute of higher education
Quarterly Journal of Socio - Cultural Development Studies
2322-3367
2013-11
2
2
199
218
article
The Role of the Social Environment in the Development of the Local Press
Mostafavi.farahnaz@gmail.com
1
This
paper investigates and identifies the characteristics of the study in the
development of the local press in Kashan.
It seems that development indexes have the most influential role in developing
local press through the section of natural resources. The main assumption is
that how much the development of indicators impact on the local press and has
provided conditions for the trust in economic support and on the political and
social support.
Using
the two descriptive and inferential methods and through statistical analysis of
the research questions the rejection or approval of hypotheses are discussed
result of the study showed that the most important challenge for local press
refers to the issue of human resources management issues that it is possible to
categorize them as follow: 1. Developing human resources 2. Paying attention to
issues and social subjects of the geographical regions that can insure press
against having audience and therefore, to result in increasing the level of
increasing economy. 3. Corporate bonds that are indexes in which can insure
local press against lack of development and environmental problems, even
domestic problems.
http://journals.sabz.ac.ir/scds/article-1-75-en.pdf
Development of the Press
Local Press
Social Climate
Political and Economic Support