:: Volume 6, Issue 4 (5-2018) ::
scds 2018, 6(4): 87-111 Back to browse issues page
Cultural Globalization and the Change of Generational Identity: A Study on the Lifestyle of Parents and Children’s Generation in Sanandaj (Kurdistan)
Hamed Shiri
Payam e Noor
Abstract:   (8108 Views)
Globalization as a new source of historical change, has changed our social - cultural lifeworld in a manner distinct from previous forms. The paper based on Ingelehart periodic change theory and the theory of Bollas generation formation, has evaluated the difference in generational identity in the light of globalization experience and processes. Accordingly, the paper argues that the formation of generational mentality and experience in the era of globalization is distinct from traditional identification patterns and hence the construction of social identity and lifestyle of children more than their parents' generation is confronted by objects coming from globalization. Methodologically, this study has been conducted Using the survey method through questionnaires between the two generation groups  in the city of Sanandaj (Kurdistan, Iran). The research findings indicate that lifestyle  in children generation is affected by norms and global objects more than parents' generations. Globalization of lifestyle by factors such as "consumption norms", "spending the leisure", "family behaviors", " language belongings" and "values and beliefs" is observed among the generation of the children more than generation of parents. The results also indicate that adherence to the global lifestyle is observed among the high educated classes of society more than less educated classes. 
Keywords: Cultural Globalization, Lifestyle, Social Identity, Generational Identity, Generational Change
Full-Text [PDF 620 kb]   (1361 Downloads)    
Type of Study: Research | Subject: Special
Received: 2017/12/7 | Published: 2018/05/15
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