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The present paper aims to explore mechanisms for marketing in non-profit higher education institutions. In doing so, mix method design was applied. A purposive sample of 10 informants was selected. Findings were organized under mechanisms for marketing development in higher education. Based on qualitative findings, an initial questionnaire was designed. After ensuring its reliability and validity, we administered it with a sample of 120 non-profit deans of higher education institutions. Using PLS, first and second order factor analysis was used to validate the proposed model. Results are presented as follows: The components segmentation: geographical factors, demand behavior (behavior), demographic and psychological; the choice of target market part: components absorbers and market success factors in each section; in the mechanism of positioning: focus on customer perception ,emphasizing the competitive advantage and an emphasis on basic resources; and in mix marketing mechanism part: process, physical evidence, product (educational program), personnel, promotions and pricing were Confirmed.

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The research was conducted with purpose study of Barriers to promoting the managerial position of women in education in Mazandaran province. This research in terms of purpose is applied and in terms of data collection method is descriptive. Statistical population includes all women (teacher, assistant, manager and education expert) employed in Mazandaran province education, 12000 people, finally, 350 people participated in the study. One-stage cluster sampling was used. After studying the theoretical foundations and scientific texts a researcher-made questionnaire was developed and its validity and reliability were confirmed by experts. After studying the theoretical foundations, a researcher-made questionnaire was developed and its validity and reliability were confirmed by experts. The results of exploratory factor analysis showed that social and cultural barriers with 18.47%, psychological barriers with 10%, family barriers with 9.32%, organizational barriers with 9.20% and managerial barriers with 6.78%, respectively. The 5 main reasons for the lack of managerial promotion of cultural women are. Also, in terms of cultural women, "childcare and education" had the highest average with 3.83% and "low creativity in women" with 1.96%. 

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The purpose of this study was to design a Pattern for training and excellence of a mechanism for cultural development of strategic commanders and managers. For this purpose, qualitative phenomenological research method was used. Targeted sample consisting of 10 commanders and strategic managers and researchers and faculty members specializing in excellence were selected as key informants. By carefully analyzing the interviews, the extracted categories of excellence and training of commanders and strategic managers were divided into several axes. At the highest level of excellence, commanders and managers were identified in three dimensions: individual and psychological, professional, doctrinal and political. The individual and psychological dimension has the components of general knowledge, communication knowledge, specialized knowledge, tacit knowledge, managerial knowledge and personality. The professional dimension includes the components of professional attitude, professional motivation, human skills, technical skills, perceptual skills and decision making skills. The doctrinal and political dimensions include the components of political insight, doctrinal insight, and divine and religious insight. Also, excellence training strategies include excellence relationships, excellence assignments, excellence evaluation, excellence training, and self-excellence actions.