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scds 2017, 5(4): 105-128 Back to browse issues page
Mass media usage and political participation (Case study: Gorgan citizens)
Abstract:   (7405 Views)

As the most important channel of political communication, mass media can play sensitive and determinant role in political participation. So by the way, doing scientific research about the role of mass media in political participation is very important and have enough necessary. With respect to it, the goal of the study was to identify the relationship between mass media usage and political participation. Based on the opinions of Lerner, implant, Replacement, Mobilization. Research method is survey method; hence 407 citizens with over 19 years old were selected and studied using random sampling. Research – made questionnaire was used to collected data which its validity was approved using nominal validity and its reliability using Cranach' alpha. The results indicated that there is a significant relationship between usage level of TV, press and non – textbook with the level of political participation. It also showed that there are significant different between gender and political participation, where as the measure of male political participation is higher than female 

Keywords: media consumption, political participation, citizens, Gorgan city
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Type of Study: Research | Subject: Special
Received: 2017/03/8 | Accepted: 2017/11/15 | Published: 2017/11/15
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Mass media usage and political participation (Case study: Gorgan citizens). scds. 2017; 5 (4) :105-128
URL: http://journals.sabz.ac.ir/scds/article-1-407-en.html

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Volume 5, Issue 4 (5-2017) Back to browse issues page
مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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