A Comparative Study on the Impact of Local and Satellite Televisions Consumption on the Social Trust
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Abstract: (18360 Views) |
The present
research seeks to study the impact of media consumption (local and satellite
televisions) on the social trust. The population of the study is all of the
enrolled students of Mazandaran University which 400 students through
proportionate stratified sampling method have been selected as sample of the
study. The required data has been gathered by self administered questionnaire
and data were analyzed via SPSS software. Research findings indicate that while
there is no significant relationship between watching local TV and social
trust, watching satellite TV is related to social trust, negatively. Moreover,
some variables such as the participation in voluntary associations, reciprocity
norms, positive attitude toward law administration, and justice feeling all
were positively related to social trust. In addition, the results of multiple
regression analysis indicate that after the variable of justice feeling which
has the most significant impact on the social trust, the variable of
reciprocity norms is placed in the next ranking.
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Keywords: Mass Media, Social Trust, Local TV, Satellite TV. |
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Full-Text [PDF 914 kb]
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Type of Study: Research |
Subject:
General Received: 2013/09/21 | Accepted: 2014/02/6 | Published: 2014/05/20
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