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The present paper aims to examine developing market orientation constraints and opportunities in Iranian higher education. In doing so, mix method was applied. A purposive sample of 10 informants consisting of higher education and marketing experts and deans was selected. After the implementation of interviews, to analyze data, open, axial, and selective coding system was applied. The initial questionnaire was designed, in order to validate components and Based on the findings of qualitative research phase. After verifying the reliability and validity, was conducted on the sample of 120 non-governmental deans of higher education institutions. A quantitative validation component was performed using the software PLS by factor analysis. And eventually, components were ranked using the Friedman test. Results show higher education market orientation constraints in order include economic constraints, institutional, administrative, educational, political, cultural and social; and Opportunities in order include internal efficiency, economic, educational and public. 

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The present paper aims to explore mechanisms for marketing in non-profit higher education institutions. In doing so, mix method design was applied. A purposive sample of 10 informants was selected. Findings were organized under mechanisms for marketing development in higher education. Based on qualitative findings, an initial questionnaire was designed. After ensuring its reliability and validity, we administered it with a sample of 120 non-profit deans of higher education institutions. Using PLS, first and second order factor analysis was used to validate the proposed model. Results are presented as follows: The components segmentation: geographical factors, demand behavior (behavior), demographic and psychological; the choice of target market part: components absorbers and market success factors in each section; in the mechanism of positioning: focus on customer perception ,emphasizing the competitive advantage and an emphasis on basic resources; and in mix marketing mechanism part: process, physical evidence, product (educational program), personnel, promotions and pricing were Confirmed.

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Textbooks content along with istruction prepare students to accept roles tailored to their gender characteristics. The purpose of this studu is Content analisis of Iranian primary school textbooks based on gender roles with an emphasis on occupations. The method used for the content analisis in present study is Shannon's entropy and the unit of analysis is text, questions, exercises and images that investigated in all of 3725 pages were reviewed. Statistical population was 9 textbooks subject matter  including Persian texts (reading), Persian texts (writing), Sciences, Heavenly gift, Quran texts, Mathematics, Social studies, Thinking and research, Occupations and technology. Also sample was eight textbooks subject matter  including Persian (read), Persian (writing), Science, Heavenly gift, Quran, Social Studies, Thinking and research and  Occupations and technology. The results showed that in elementary school textbooks reproduced out-of-home and income-based jobs for men and home-based job reproduced for women
 

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The research was conducted with purpose study of Barriers to promoting the managerial position of women in education in Mazandaran province. This research in terms of purpose is applied and in terms of data collection method is descriptive. Statistical population includes all women (teacher, assistant, manager and education expert) employed in Mazandaran province education, 12000 people, finally, 350 people participated in the study. One-stage cluster sampling was used. After studying the theoretical foundations and scientific texts a researcher-made questionnaire was developed and its validity and reliability were confirmed by experts. After studying the theoretical foundations, a researcher-made questionnaire was developed and its validity and reliability were confirmed by experts. The results of exploratory factor analysis showed that social and cultural barriers with 18.47%, psychological barriers with 10%, family barriers with 9.32%, organizational barriers with 9.20% and managerial barriers with 6.78%, respectively. The 5 main reasons for the lack of managerial promotion of cultural women are. Also, in terms of cultural women, "childcare and education" had the highest average with 3.83% and "low creativity in women" with 1.96%. 

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The purpose of this study was to design a Pattern for training and excellence of a mechanism for cultural development of strategic commanders and managers. For this purpose, qualitative phenomenological research method was used. Targeted sample consisting of 10 commanders and strategic managers and researchers and faculty members specializing in excellence were selected as key informants. By carefully analyzing the interviews, the extracted categories of excellence and training of commanders and strategic managers were divided into several axes. At the highest level of excellence, commanders and managers were identified in three dimensions: individual and psychological, professional, doctrinal and political. The individual and psychological dimension has the components of general knowledge, communication knowledge, specialized knowledge, tacit knowledge, managerial knowledge and personality. The professional dimension includes the components of professional attitude, professional motivation, human skills, technical skills, perceptual skills and decision making skills. The doctrinal and political dimensions include the components of political insight, doctrinal insight, and divine and religious insight. Also, excellence training strategies include excellence relationships, excellence assignments, excellence evaluation, excellence training, and self-excellence actions.

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Tourism is the most important factor in generating wealth and employment in the world. Cultural tourism has been one of the main forms of tourism in Iran and developing countries. Cultural Tourism can open the new gates of knowledge, development and sustainability for communities.
The aim of this study is identify and assess the direct and indirect effects of each factor affecting the development of Cultural tourism. For this purpose, first with comprehensive review of the literature and opinions of experts in this field, factors affecting the Cultural tourism of Yazd Province identified and uses Interpretive Structural Modeling (ISM).
According to the results, "Infrastructure, facilities and adequate Accommodation”, “Advertising Programs and information about cultural attractions” and “cultural expert guides” are the basic factor of Cultural tourism development in Yazd province that should be serious attention from Managers in this industry. The results of this study will help policy makers to choose the best path or developing Cultural tourism.