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Showing 4 results for shams
Dr. Mohammad Ali Shams, Dr. Saeedeh Shamsaee, Volume 8, Issue 1 (8-2019)
Abstract
This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the semantic strategies used in ads. The analysis of verbal ad visual content in detail showed how characterization of women in this medium is inducing a certain metanarrative regarding success. These findings are further analyzed in a critical framework and their relationships with the machnisms of the formation of social beliefs in face of material development of the society are discussed. In conclusion, the signs of a slow and deep change in the attitude of both provate and state sectors involved in advertisement are clarified.
Ardeshir Zaboli Zadeh, Morteza Shams, Reza Shokati, Volume 9, Issue 1 (7-2020)
Abstract
The purpose of this research is evaluation performance Iran Kala TV in adopting a resistive economy approach from the experts' point of view. The statistical population is Specialists and elites in sociology, economics, culture and media, who were audience this TV network in the year 1397. Among the available members of this collection as a sampling framework, 100 people selected by purposeful sampling. According documentary studies, extracting factors to evaluation performance Iran Kala TV in promoting resistive Economy. Then by the CIPP evaluation model and with questionnaire, the data analyzed in four areas field, Input, process and output. According results, Iran Kala TV is relatively good level in promoting resistive Economy in the society with an average "3/10" out of "5". To reach the desired level, it’s recommended that the objectives of this TV network to promote a resilient economy be re-written and rewritten and this TV network in production, codenamed program aimed at the Culture making of the resistive economy and it’s further penetration into daily debates of the people, awareness of the people and authorities of the shortcomings and facilities needed by the country on the path Economic development and endogenous look to solve the country's economic problems.
Shamsi Pourabasi, Jafar Kordzanganeg, Mansoor Sharifi, Volume 11, Issue 4 (5-2023)
Abstract
Early marriage, which is known as a global problem, is still widely practiced in Khuzestan province and Ahvaz city. This qualitative study aims to discover and interpret the formation of early marriage from the point of view of married girls and has been conducted with a descriptive-interpretive phenomenological approach. The participants in the research have been selected by purposive sampling method and are interviewed in-depth using open-ended questions, and the information has been saturated with 22 participants. The data obtained after each interview has been analyzed with Smith's (1997) thematic model. Descriptive information obtained from the interview using the researcher's observations and notes and constant comparisons obtained 34 primary concepts, 11 sub-categories and 4 main categories. The findings show that four groups of contexts play a role in the formation of early marriage of women in Ahvaz city, which are: cultural contexts (belief in the effectiveness of early marriage, traditions of patriarchy and family marriage, and lifestyle in accordance with the conditions), social contexts (confirmation by marriage, expedient marriage and freedom from family problems), economic conditions (financial facilities for the marriage process,motivation to finance and freedom from financial problems) and personal factors (misconceptions about joint life and negligence and neglect of responsibilities) cohabitation). As a result of early marriage of women in Ahvaz city, it is mainly rooted in cultural and social contexts, then economic conditions and personal factors.
Sobhan Mohammadi, Atefeh Ahmadi, Simin Shamsi Meymandi, Volume 13, Issue 1 (7-2024)
Abstract
The level of people's concern about their body image is strongly related to their quality-of-life scores. Considering the importance of the role of facial skin diseases which have the most manifestation in the person's appearance on the quality of life and body image of people, as well as the impact of these diseases on different aspects of life, this study aims to investigate the effect of facial skin diseases on the quality of life and body image of referring patients to the skin disease clinic of Afzalipour hospital in Kerman city. This study is a descriptive cross-sectional survey that has been conducted in the skin clinics of Kerman city in 2023. People filled demographic checklist, Dermatology Life Quality Index and body image concern inventory. The obtained information has been entered into the system for statistical data analysis. The SPSS-23 was used for the statistical analysis of the data. In the current study, 308 patients with facial skin disease were included in the study. The average age of the subjects was 27/26 ± 8/47. The frequency of skin diseases was acne 75.32%, Cutaneous leishmaniasis 9.09%, vitiligo 5.19%, rosacea 4.22%, urticaria 3.90%, and Basal Cell Carcinoma 2.27%. The results of the current study show that the impact of facial skin diseases on the quality of life and body image of the general population is moderate but under the age of 30, facial skin diseases have had a high impact on the quality of life and body image.
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