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The quality and extent of activity and working play a significant role in the social development of a society and the people's desire for activity depends on the psychological characteristics that are determined by the lifestyle of the community and family's cultural background. The evaluation of this component in Persian Proverbs and Mottos can be a good basis for understanding the functioning of the phrases related to the activity and work in folk literature. Proverbs and mottos as one of the most influential parts of folk literature, on the one hand, are the manifestation of mental states and dialectal desires of a native speakers in a language and also they have profound effects on the lifestyles of individuals in a community and affect the quality of the component of "activity" during the formation of a lifestyle. Considering the Adler's psychological thoughts and the pathology of proverbs in Dehkhoda’s Proverbs and Mottos (Amsalo Hekam), with analytical content analysis method, we can grasp the profound understanding of the harm and the benefits of this part of Iran's folk culture and literature for the component of social activity.

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Abstract
Contemporary environmental poetry is a subjective kind of poetry with an organic totality in which tradition and modernism are challenged clearly. Environmental poetry is on the peak of the pyramid of local literature and is regarded as the background for classical poetry. Highlighting environmental ideas and creating such a room in the linguistic environment creates a specific piece of poetry with a particular application. Asadollah Emadi, Ali Akbar Mahjorian and Jalil Gheisari are among the pioneering poets in environment poetry in Mazandaran whose environment poetry elements enriched their poems formally. Asadollah Emadi, Ali Akbar Mahjorian and Jalil Gheisari are among the pioneering poets in environment poetry in Mazandaran whose environment poetry elements enriched their poems formally. In addition to composing poems, these poets have produced novels and research works in issues related to culture. In this study, geographical, socio-cultural and economical features are investigated in the poetic works of the three environment-oriented poets in Mazandaran. Results show that environment-orientation, imagery, patriotism, disobedience and objection, attention to local and tribal culture (customs, traditions, beliefs) and local language are among the features which occur in high frequency. Research methodology employed in this study is descriptive-analytical using library and the Internet resources.

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Textbooks content along with istruction prepare students to accept roles tailored to their gender characteristics. The purpose of this studu is Content analisis of Iranian primary school textbooks based on gender roles with an emphasis on occupations. The method used for the content analisis in present study is Shannon's entropy and the unit of analysis is text, questions, exercises and images that investigated in all of 3725 pages were reviewed. Statistical population was 9 textbooks subject matter  including Persian texts (reading), Persian texts (writing), Sciences, Heavenly gift, Quran texts, Mathematics, Social studies, Thinking and research, Occupations and technology. Also sample was eight textbooks subject matter  including Persian (read), Persian (writing), Science, Heavenly gift, Quran, Social Studies, Thinking and research and  Occupations and technology. The results showed that in elementary school textbooks reproduced out-of-home and income-based jobs for men and home-based job reproduced for women
 

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Jokes, in addition to the obvious work that is the joy and instillation of happiness in the community, have hidden functions and influences in everyday life, whose scholarly study helps in understanding social issues. What is the content of jokes exchanged in cyberspace? What does the content of jokes refer to on social and power issues? The method of this study is content analysis and the statistical society is a humorous text with the joke in the social network of telegrams with emphasis on the common jokes of the year 96. The sample size of this research was more than 600 joke randomly selected and analysis of data in terms of categorization of categories. In the study of social issues, six categories were distinguished: cultural, linguistic disparity, mobile and Internet, religious, political, and economic. In the content of jokes, power issues were extracted into categories such as gender, ethnicity, occupation, age and family. The results of this study show that jokes are presented as an alternative to the majority of society to showcase political, social and cultural critique and criticism. In fact, jokes go beyond formal media due to flaws in taboos and lack of limits

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زمینه و هدف: هدف پژوهش، بررسی و تحلیل دلایل فرهنگی، اجتماعی و اقتصادی استفاده شهروندان مشهدی از سواری شخصی در سفر های داخل شهری است که روزانه انجام می شود.

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The taste and fashion for Bourdieu is an obvious and simple thing in the nature of modern society, and can be understood by the social hierarchy of society. one of the most important factors in this research is that there are several factors in this research to be part of it in terms of globalization in the culture sphere. The aim of this study was to understand the relationship of cultural globalization and consumption tastes in the  thirty-year-old generation (the decades of 1350 to 1370 AD) in the city Shiraz. Data from the survey on 425 women and men gathered and analyzed have been exposed. The results show that cultural globalization has had a great influence on the consumption tastes of this generation; Among the variables of cultural globalization, individualism (32.6), ICT (6.5) and Reflexivity (2.8) significant relationship with the dependent variable respectively, Which together could explain about 42% of respondents' tastes; This number tells us that 42% of  respondents' tastes variations are affected by the variables of globalization.

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Urban development plans are provided with a surface attitude to the economic, social, and physical dimensions of cities in Iran.. The purpose of this paper is to investigate the ecology of urban development projects in Iran. This is a case study of urban constructs with a social approach and phenomenology. The research questions are follows as: 1. What are the implications of the existing rationality for urban development projects and people living in Iranian cities? 2. What are the proper methods for preparing for implementation of urban development projects in Iran, considering the philosophical basis of thinking in Iranian society? The hypothesis is not focused on the nature of towns and cities, the plans to guide them, or not. The research method is descriptive-analytic and the information gathering is done by documentary and field questionnaire in the sample of Likert spectrum. Which is analyzed using software (SPSS). The results of the research show that the system of rationality governing the preparation for implementation of urban development plans is less suited to the existing system of rationality in Iranian society

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Death has always been a major concern of humanity. However, encountering unexpected deaths is considered to have been one of the most difficult encounters of human beings throughout history, although this cultural and social encounter has been time-and-place-dependent. On this basis, this study has been designed to explore the process of the bereaved people's presence in the cyberspace and to achieve a deep understanding of the role of cyberspace in the bereaved people's lives using the qualitative approach and grounded theory. The required data were collected using in-depth interviews with some bereaved people who had lost one of their immediate family members for a time period ranging from four months to four years. The collected data were then conceptualized and analyzed using the three open, axial and selective coding processes. The findings showed that the central phenomenon is the bereaved profiles, which represent the occurrence of a loss and virtual memorials. Faced with the bereaved profiles, the bereaved people experience and perceive outcomes by adopting strategies such as deconstruction of virtual sociability. In this way, they ultimately rethink the loss in the cyberspace.
 

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This research seeks to provide an optimal model for gaining public trust in the Complaints System and Inspection Agency's announcements.In this research, a survey method and a researcher-made questionnaire were used. The study population was consist of customers and users of the complaint handling system and the organization's inspection reports in Mazandaran province comprising equal numbers of 24884 people. The sample size was 378 persons. Questionnaires was distributed based on systematic sampling method. The results resulted in the formulation of a model.The results of the compilation model for explaining the changes in the success rate of public trust in the inspection system complaints system shows that significant effect of external variable on customer characteristics and internal variables of technology, Website quality and organization features  on public trust in the system. The overall results show that by improving the quality of the website, the status of the technology and features of the organization can be expected customers' characteristics are more likely to be met, and their level of trust in the complaints system will increased.
 

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In the modern age, businesses are growing and expanding intensely because of emerging new technologies and their availability. The purpose of this study was to identify the factors affecting the expansion of home-based business in telegram and Instagram. The research method is quantitative and based on a researcher-made questionnaire. The statistical population of this research includes home business activists, and the needed volume for the society was calculated 382 people based on Cochran formula. Next, members were selected and questioned using simple random sampling method. The reliability of the questionnaire was calculated using Cronbach's alpha method which is 0.772 which indicates acceptable validity of the items in measuring the research indices.
The results show that the set of economic, political, managerial and communication infrastructure factors, government oversight, government support and enhancement of ICT structure, tax and transaction costs, and the type of virtual network, have been instrumental in the growth and expansion of the home business.

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The purpose of this paper is to investigate the tendency toward fertility and its social and cultural factors. Fertility and tendency to it are a multifaceted variable that is studied in various sciences. In this research, sociological dimension has been addressed. The dependent variable is a tendency to fertility and independent variables are divided into two parts: social variables (women's education and employment) and cultural variables (gender preference and gender equality). The statistical population of married women aged 20-44 is Tehran. The sample size is 384. The research method is scrolling.In the theoretical framework, the modernization theory, the McDonald's gender equality and the cultural rationality, and cultural evolution and cultural environment   have been used. And data analysis is done using spss software. Spearman correlation and regression and path analysis were used. The results showed that there is a significant statistical relationship between social variables such as education and employment of women and cultural variables such as gender equality and gender preferences and fertility tendency, and in the results Regression showed that education was 15.3%, and female employment was 12.8 and gender preference was 11.5 of changes in fertility tendency.  

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This study primarily aims to examine the cultural and demographic foundations of social trust. The research findings presented and discussed in this paper are based on a survey that includes a total sample of 5200 males and females residing in varying rural and urban areas across Iran. In order to examine social trust more appropriately, it has been classified into three main domains: trust towards family members, trust towards relatives and friends, and trust towards the officials so-called ‘institutional trust’.
Generally speaking, the results of this study have shown that about 95 per cent of the respondents trust family members. The corresponding proportions are approximately two-third and one-third for trust towards relatives and friends and towards institutional trust, respectively. Furthermore, the results have indicated that while the trust towards family members is not significantly affected by socio-demographic determinants, the opposite applies to the two other domains of social trust, particularly to the institutional trust. This suggests that the institutional trust in particular is substantially affected by such demographic determinants as age, gender, place of residence, and education as well as by the determinants associated with religiosity and gender attitude.

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Advances in information technology have led to greater use by individuals as students have the best opportunity in school to learn science with their peers, so the education systemchr('39')s media literacy training for this group, especially courses Primary plays a special role in terms of effectiveness and institutionalization in society.
Thus, due to the importance of media literacy for children also due to the lack of research vacancy in this field, the topic of "Investigating how to teach media literacy to elementary students" was explored in this study.
The research method was qualitative research using content analysis technique and SWOT matrix data. The research findings showed how to teach media literacy to elementary students; For media literacy), the education system should also be identified using new educational methods, educational technologies, the use of social networks, the formation of workshops, the participation of students in discussion and discussion of media criticism and other factors identified. , The nature of media and the need for literacy learning Induce students with students

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The aim of this study was to investigate the relationship between social networks and social responsibility and its role in social development in the city of Bushehr. in order to analyze the data from the questionnaire, correlation coefficient and structural equation tests were used and data were processed with Spss and Amos software.The results show that between duration of use of social networks (r: 0.226), membership history (r = 0.136), participation rate (r = 0.326), motivation and goal of users (r = 0.326). 128 / r :), there is a significant relationship between the actual rate of content perception (r = 0/301) and the active / passive audience of users (r / 0/286) and the degree of social responsibilityStructural equation results show that the mean index of 0.286, the standardized chi-square with a degree of freedom of 2.49, the adaptive fit index of 0.743, the goodness of fit index of 1.01 and with respect to the structural equation indices, the presented models have good fit. As a result, there is a good relationship between the social networks and the social responsibility of the citizens of Bushehr.

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The purpose of this study is to investigate the structural and functional barriers to the implementation of citizenship rights in West Azerbaijan Province. The present study mainly uses the theories of Marshall, Faulks, Parsons, Giddens, and Castells.
This research is a descriptive survey which was carried out by cluster sampling and a researcher-made questionnaire on 384 citizens of West Azarbaijan province. To test the hypotheses, Pearson correlation coefficient, independent t-test, multiple regression analysis was used. The reliability of the questionnaire was based on Cronbach's alpha (weakness in 0.826 citizenship enforcement) and construct validity and factor analysis technique were used for validity.
Analysis of the survey data showed that there is a direct and significant relationship between discrimination, incomplete socialization, kinship, manorialism, underdeveloped civil society, and weak and proper governance and weakness in the implementation of citizenship rights. The weaknesses in the implementation of citizenship rights are not different among the respondents based on their ethnicity. The results of concurrent regression show that 22.7% of the variance of the weaknesses in the implementation of citizenship rights is explained and predicted by independent variables. .
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The purpose of this study was to design a model for assessing the social responsibility of the academic system.The research method was mixed exploration method. In qualitative part, 10 academic experts were selected for confirmation of qualitative research findings and in quantitative part, 259 faculty members were selected by stratified random sampling. In the first step, by reviewing the literature and documents, the components of the model were identified, and in the second step, the data were collected using a researcher-made questionnaire. The construct and convergence validity of questionnaire were evaluated by confirmatory factor analysis and its reliability with Cronbachchr('39')s alpha and composite reliability. Qualitative content analysis technique was used to analyze the data in qualitative section and confirmatory factor analysis and structural equation modeling was used in quantitative section. Findings led to the identification of 50 indicators and 7 components about the phenomenon of social responsibility in the Academic system and 37 indicators and 5 factors about its driving factors in the form of a well-fitting model. The evaluation showed that there is a large gap between the current situation and the desired situation, which requires serious efforts by the authorities concerned to achieve the desired situation.
 

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Purpose of the present study is empowerment of schools with emphasis on social care system of students to present a model. The research method was mixed (qualitative - quantitative), in qualitative part grounded theory was used and descriptive-survey method was used in quantitative part. participants in the qualitative section included all those responsible the plan, specialists and experts in educational sciences, Sociology Psychology, Social Sciences and in quantitative part included all of the teachers in Area One of Sari and Neka provinces to count of 4171. Sampling method in qualitative part was Purposeful sampling and in quantitative art was Stratified random that 386 were selected as the sample population for study.The data collection tool in qualitative section was a semi-structured interview and in quantitative section was a researcher-made questionnaire derived from interviews. Data analysis was performed in qualitative part using coding and in quantitative part of structural modeling in PLS software. The results showed that the school empowerment model with emphasized social care system including the central component of the development of social care system management(Emotional, cognitive and behavioral),affective factors (internal factors and processes), contextual factors(processes and infrastructure),interventions(decreasing and incremental), strategies. (Predictive and Executable) and Consequences (External, Inter-System, Individual).

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This paper aims to study the relation between social capital and waste management and the effects of the former on the latter. The statistical population is all families residing in Amol. Among them, 445 people were selected based on the stratified sampling method. The results show that the highest level of disposal behavior refers to the metal waste and the lowest part pertains to the plastic bag of ice cream, chips, cheese puffies and so on. This is a very important finding and can be discussed more in later researches. The correlation coefficient of variables in social capital and waste management is positive. Owing to the fact that social capital makes a norm pressure on social participation, this positive coefficiency was hypothesized in advance. Besides, the more the social trust is among people, the better the waste management will be. In the other words, if people get reassured that all the society is waste managing, they will take part more in it as well.