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The rise of various religiosity and new religious identities from one hand and the prevalence of modern life styles in Iran from the other hand are due to common modern lifestyles. However, much research show that religion still plays a significant and effective role in directing lifestyles. This situation requires studying the role of religious beliefs on resisting the consumerist modern culture and understanding the relationship between religious identity and modern life styles. This research has been done among Tonkabonian women and tried to investigate the acceptance or resistance of these women against the consumerist culture or its combination with the religious culture which ever advises moderate consumption. The women studied in this research have purposively been chosen from the married ones of Tonekabon city and categorized in four types based on the amount of religiosity and employment. The research findings show some relationships between religiosity and lifestyles among them, that is, the religiosity affects accepting or resisting modern lifestyle and its components (leisure activities, mode of shopping and consumption, and the kind of social communications). It means that the more religious women were the less they followed modern lifestyle. Moreover the comparison between the religious working and non-working women shows that the employment made no difference in their approaches to mode lifestyle and consumption but in either of them, religious attitudes have had more influence on their everyday lifestyle. The findings also indicate that working women lifestyles differ from nonworking women. The working women often spend their leisure outside of home with previous planning in a more favorable and useful way, division of housework in their home is more participatory and most of them consider both applied and aesthetic criteria for shopping.

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Local and ethnical awareness has highly increased in the contemporary age. Especially, some people believe that factors such as globalization have intensified ethnical sentiments followed by weakening of national identity. On the contrary, some others believe that the increase of ethical tendencies is not in conflict with national identify of people and can be improved. Today, experimental examination of each of these viewpoints in the societies with various ethnics and languages is considered as a necessity because adopting identity-based policies in such societies and especially in Iran requires constant observation and monitoring of tendency level of active population and especially young individuals of the society in national and ethnical identity. The present research aims at examining the relationship between national and ethnical identities among Kurd, Turkish, Lor and Fars students at the University of Tehran in the academic year 2013-14 and their backgrounds were also considered. A surveying method was used to collect data extracted by distribution of a questionnaire among 294 samples and the data was then analyzed by SPS22 software. Findings indicate that despite common popular beliefs among some viewpoints, there is no contradictory relationship between national and ethnical identities. The findings of this research show that there is a positive and synergic relation between national and ethnical identities. Moreover, analysis of the effect of their background on national and ethnical identities indicate that gender, field of study and level of education are the most predictors of national identity and type of religion predicts the highest variance of national identity among students.

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Present study examined the status of culture of Sport and Youth Organization of Northern Khorasan and determine its relationship with Organizational Identity. This study, in terms of purpose is applied and in terms of data collection is descriptive - correlation. research statistical population was all of the employee of  sport and youth organization of northern khorasan with 105 persons that all individuals comments were taken. Research instruments including: organizational culture- denison and organizational identity- mael & ashforth. Data were analyzed using the Pearson correlation coefficient and Enter- regression test . Results revealed that there is posetive significant relation between organizational culture and its dimensions with organizational identity. Furthermore, the results indicate that the organizational culture variables can significantly predict the changes of corporate identity. Also Results suggest that organizational culture in all four dimensions is greater than the average. Based on the research findings can be expected with improve of  statuse of organizational culture, organizational identity of people will increase.

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With purpose of determining tendency difference towards national identity based on belonging to ethnic minorities, the research tries to answer following question: is national identity tends to be based on different ethnic groups? The research is a descriptive – survey research. Statistical population consists of all students studying in Azad and State Universities in center of Golestan Province. According to the latest statistics, their number was 83110 persons. Cochran formula was used to determine sample volume. After removing incomplete questionnaire, obtained data from 430 participants were analyzed. Under – studied statistical sample was selected using random stratified sampling method. Needed data was collected using researcher – made questionnaire. Validity of tools was measured using nominal validity method and its reliability was calculated using Cronbach' Alpha which consist of 785/0respectively. Data analysis was conducted in two inferential and descriptive levels. The results indicate that behavioral dimension of national identity in students is higher than other dimensions (cognitive and emotional dimensions), but average indicator indicate that totally students' tendency towards national identity is in high level (4.118 of 5). Comparing ethnic groups in terms of tendency to national identity indicated that there is not a significant difference between ethnic groups in terms of tendency to national identity. Trivial differences show that Kurdish students have the maximum tendency, while Lor students have the minimum one, after Kurds, Turks and Turkmen. Persians are ranked in fifth rating and Sistani's are placed close to Persians as a lingual group. Ranking students' tendency in terms of study field indicated that there is a significant difference in this regard, so that the student studying in the fields of technical and engineering and then basic sciences have the maximum tendency, while the students in the fields of medical sciences and agricultural sciences are placed in last ratings.

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Under the influence of urbanization, socio-cultural and economic factors diversity change of the people lifestyle. Preferences of people demonstrated in leisure activities, clothing, nutrition, body management, architecture and interior layout is smart homes. This study aimed to examine social factors, cultural and economic impact on the lifestyle of the inhabitants of the villages has become a city in Khorasan Razavi Province khaf and Roshtkhar done. Theoretical research is based on theories of Ibn-Khaldun, Bourdieu, Giddens and Cheney have been developed. Survey and Data has built a questionnaire. The results show that lifestyle changes in Nashtifan and Salami influenced by cultural factors and economic factors have caused in Jangal. The test research hypotheses show that among participation of social, political and administrative organizations, ways and means of communication network, the spirit of individualism, identity and relationships, indirect and secondary classes as agents of social, cultural and educational facilities, media consumption and cultural capital as cultural factors, consumerism, shopping, tend to speculative interests, fading support joint economic prosperity as economic and lifestyle factors, there is a significant relationship.

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In the modern world, changed social norms and values with socio-economic changes. One of the most important changes is Marriage and the family structure. By creating opportunities for women in the community and access to education and employment for them has been created tendency to delay marriage age. Women tend to play a new role and redefine their identity. Purpose of this research, is studies the girls lived experience of over 35 years through the grounded theory approach. The girls emphasized on their independent social and individual identity. They have to redefine their identity. However there is a pressure of traditional identity on the girl. Family and community emphasized to their marriage. Girls also tend to marry. In addition some structural factors effect on increasing the age of marriage and be single in girls. The girls have conflict in definition and construction their traditional and modern identity. They try to that balanced between traditional and modern identity.

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National identity is a subjective sense of belonging to a specific national group, which is accompanied by a complex set of cognitions and emotions that express one attitudes towards this  group and other national groups.This study aims to study the social  and cultural factors related to national identity among over 15 year old citizes of Eghlid by the theory of  Castells as theoretical framework. The  method of this study was quantitative survey with questionnaire. 400 young people (over 15 year old) in Eghlid city by multistage cluster sampling were elected and were analyzed. The validity of questionnaire by face validity were obtained and reliability of research was verified by Cronbach's Alpha.Base on findings among 8  hypotheses in the study, 7 hypotheses were verified. Multivariate regression has shown that rate of religiosity (22 percent), age (6  percent), the communicative network expansion (5 percent) and rate of using media (3  percent) have explained 36  percent of the variations of dependent variable (national identity). 

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In this study, using the Network Analysis, the topic of Development and Underdevelopment in Iran, has been studied, with Historical-Experimental Approach and using Secondary Analysis of Empirical Findings. This study is based on analysis of some National Surveys, particular, a National Survey on Iranians Cultural Behaviors and two National Surveys on Iranians Values ​​and Attitudes, which have been conducted, respectively, in the years 1999, 2000 and 2003. Overall, our findings suggest that there are relationships between variables of Social Capital, Social Development. Our assumption in this study was that Lack of Social Capital has led to Lack of Social Development, and this phenomenon, in turn, can play an important role in Underdevelopment of Society. These findings suggest that in terms of some important elements of Social Development, such as Trust in Social Groups, Social Participation, Commitment to the Social Values ​​and Norms, Belonging to National Identity and Culture in Iranian Society, the situation is not desirable. In our opinion, the lack of Social Development would lead to Underdevelopment of Society. Consequently, if we want to achieve the goal of Comprehensive Development of Society, we should provide required backgrounds to increase the levels of Social Capital, and consequently, Social Development.

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Present research sets its goal on investigation of effects of CLOOB social network on member’s social identity. To do so,It’s used the mitture of sociological and relational theories.In order to data collection, it’s used measurement and online questionnaire technique.This study’s statistical community are member’s of CLOOB social network Regarding time limitation and high amount of population in statistical community, volume sample was selected through 385 people Cochran formula with accidental way of sampling.To count indicator validity it’s used formal validity and to count calcvlating indicators, it’s used Cronbach Alpha.Data analysis is done by using SPSS application and data is analysis desecriptive statistics and inference.In descriptive part.it’s used analysis of on variable a descriptine parameters and in inference pait,it’s used 2variabales to test assumptions and multi-variabae Regression to make clear the amount of effect of each independent variable on user’s social identity.The most important findings of this research believe CLOOB channel is one of the reasons that causes the simplicity of acceptancc in increasing & relativity.This change caves the raise of halo holiness of some traditional identity values and rethinking on it.As this research has shown. CLOOB’s member’s are too affected by its atmosphere and they have found their social identity

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Globalization as a new source of historical change, has changed our social - cultural lifeworld in a manner distinct from previous forms. The paper based on Ingelehart periodic change theory and the theory of Bollas generation formation, has evaluated the difference in generational identity in the light of globalization experience and processes. Accordingly, the paper argues that the formation of generational mentality and experience in the era of globalization is distinct from traditional identification patterns and hence the construction of social identity and lifestyle of children more than their parents' generation is confronted by objects coming from globalization. Methodologically, this study has been conducted Using the survey method through questionnaires between the two generation groups  in the city of Sanandaj (Kurdistan, Iran). The research findings indicate that lifestyle  in children generation is affected by norms and global objects more than parents' generations. Globalization of lifestyle by factors such as "consumption norms", "spending the leisure", "family behaviors", " language belongings" and "values and beliefs" is observed among the generation of the children more than generation of parents. The results also indicate that adherence to the global lifestyle is observed among the high educated classes of society more than less educated classes. 

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The education system plays a key role in relation to education,cultural heritage and consequently, strengthen national identity but in case of inability and inefficiency of the educational system for training in cultural heritage and strengthening national identity,citizens,students can of national identity and cultural heritage alienated.This is due to the centralized system of curriculum and information and communication technologies such as the Internet and satellite will double role.Due to this,this article’s goal are that qualitative content analysis method to pay that in book school as one of the most effective public education programs to what extent the issue has been dealt with cultural heritage?In order to access research purposes,the literature review component of the built heritage,after research data with qualitative methods in school textbooks were collected.The results showed that despite taking a part of the PersianBook this period as a"national homeland"and the brief refers to nationalfigures, mythology,customs and national holidays in other books of this period;Because of the importance of the subject and also primary targets in this regard is still to be felt weakness and in the beginning we are and the need for more coherent training component of cultural heritage in order to strengthen national identity to be felt

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One of the main areas of socialization is the strengthening and reproduction of national identity; it is felt more urgent in developing societies than in other societies due to the ongoing political, social and cultural developments. In Iran, attention was paid to national identity simultaneously with the acquaintance of Iranians with the manifestations of Western culture. Meanwhile, poets and writers have played an important role in regenerating and deepening national identity and drawing the boundaries of this identity, and presented many of its components in their poems. The present paper tries to study the ratio of text and political-social elements in the poem of the Constitutional Revolution using the descriptive-analytical method, while highlighting and analyzing the most important components of national identity in the poems of this period, the role of Constitutional Poets in regeneration Explain the national identity.. Also, these poets, influenced by Shahnameh and the dominant discourse in the pre-Constitutional and Constitutional period, emphasized on three components of the common homeland, common history and common language as the most important components of national identity, and the effect of the consolidation of nationalist discourse in Iranian society Have a lot of fun.

 

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 Political participation is the main component of political development and  according to the fact that students are considered from political development agents and brokers, their interests are important . The present study dealt with how and why the political participation of students among the students of the Kurdistan University ­­. In the theoretical section , based on the results obtained from the study of empirical sources and reviewing the empirical sources of an integrated conceptual framework ,  it has been formulated in the context of the underlying questions and key assumptions.Research has been conducted by means of the questionnaire using the questionnaire Descriptive descriptions of the study show that the degree of political involvement The students, among the dimensions of political participation , are more involved in low levels of political participation such as voting and participation in elections and a little percentage in political parties and contacts with officials .

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The main objective of this research is the sociological study of the impact of social influences on electoral behavior in Iran's presidential election among citizens living in Mazandaran province. This research is descriptive-analytic and survey is carried out using a researcher-made questionnaire. Using Cochran's formula, 384 individuals were selected as sample size and then statistical sampling was done in a multi-stage sampling method. The theoretical framework of research based on the level of sociological theories has been categorized in three theoretical and operational levels (micro, macro, and median). Field surveys show that women and men, singles and married people differ in terms of electoral behavior, and in terms of location differences There is no difference in living in a city or village and its impact on electoral action. In terms of belonging to job groups and respondents' educational level, there is a significant difference in the type of behavior and participation rate in the elections. Age and income have a reverse and significant relationship with the behavior of the participants in the survey, and the variables of value preferences, media, Social networks, social institutions, social trust, social order, national and religious identity also show a meaningful relationship with electoral behavior.

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This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the semantic strategies used in ads. The analysis of verbal ad visual content in detail showed how characterization of women in this medium is inducing a certain metanarrative regarding success. These findings are further analyzed in a critical framework and their relationships with the machnisms of the formation of social beliefs in face of material development of the society are discussed. In conclusion, the signs of a slow and deep change in the attitude of both provate and state sectors involved in advertisement are clarified.

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The formation of social interactions requires a spatial container. Public spaces can lead to the formation of a sense of identity, belonging and a sense of place by increasing the amount of communication, convergence of different individuals and groups, providing a platform for various activities and events, and thus inducing collective memory among the residents. All of which are components of social capital. , In the present study, an attempt has been made to explain the relationship between social capital, public spaces and neighborhood identity, the various dimensions of this issue. Therefore, the study of the impact of physical and social dimensions of space on the components of social capital such as trust and interaction and incidental participation in social networks can explain the role of public spaces in social capital and neighborhood identity. This research has been done through correlation and regression tests in spss-minitab software.

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