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This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the semantic strategies used in ads. The analysis of verbal ad visual content in detail showed how characterization of women in this medium is inducing a certain metanarrative regarding success. These findings are further analyzed in a critical framework and their relationships with the machnisms of the formation of social beliefs in face of material development of the society are discussed. In conclusion, the signs of a slow and deep change in the attitude of both provate and state sectors involved in advertisement are clarified.

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The purpose of this research is evaluation performance Iran Kala TV in adopting a resistive economy approach from the experts' point of view. The statistical population is Specialists and elites in sociology, economics, culture and media, who were audience this TV network in the year 1397. Among the available members of this collection as a sampling framework, 100 people selected by purposeful sampling. According documentary studies, extracting factors to evaluation performance Iran Kala TV in promoting resistive Economy. Then by the CIPP evaluation model and with questionnaire, the data analyzed in four areas field, Input, process and output. According results, Iran Kala TV is relatively good level in promoting resistive Economy in the society with an average "3/10" out of "5". To reach the desired level, it’s recommended that the objectives of this TV network to promote a resilient economy be re-written and rewritten and this TV network in production, codenamed program aimed at the Culture making of the resistive economy and it’s further penetration into daily debates of the people, awareness of the people and authorities of the shortcomings and facilities needed by the country on the path Economic development and endogenous look to solve the country's economic problems.