(Qualitative study of women in Hamedan). Subject of the study includes women who enjoyed the highest indices of body management who resided and settled in Hamedan Province in 2015.  Methodology of the study is of “qualitative” type, so that open in-depth interview in semi- structured form is used in this study for collecting data. The sampling method in this study is “purposeful” and includes women belonging to 1980s. In this study, the following variables [including marital status, level of education, ethnicity (Fars, Lor, Kurdish and Azari dialects) and also social class (upper, middle and lower)] have been taken into consideration in selecting samples. For this purpose, a number of 25 women, aged 24- 33 years, took part in this study and showed their willingness to be interviewed. According to the results of this study, factors affecting body management of women, who were born in 1980s, were classified into three levels as follows: Micro- level factors (including lack of self confidence, fear of being alone and personal satisfaction,.), Mid- level factors (social acceptance, solution to achieve many goals of girls in the future), Macro- level factors (rising Erotic Capital values among women, create differences between generations and critical review, value shift)­.