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افزایش سواد رسانه‌ای مخاطب عاملی است که مخاطب و رابطۀ مخاطب با رسانه را برای همیشه دگرگون می‌کند و در نتیجه رسانه نیز باید برای ادامۀ نیل به اهداف و انجام مأموریت‌های خود دگرگون گردد. پس از انتخاب سازمان صداوسیما به‌عنوان رسانۀ موردنظر در این پژوهش و شناسایی چالش‌های افزایش سواد رسانه‌ای مخاطبان برای سازمان صداوسیما (تحول در مخاطب و رابطۀ مخاطب با رسانه)، راهبردهای تحولی برای سازمان صداوسیما متناسب با افزایش سواد رسانه‌ای مخاطبان شناسایی شد. در این پژوهش از روش مصاحبۀ عمیق بهره گرفته شد. پژوهشگر با در اختیار قرار دادن «چالش‌های افزایش سواد رسانه‌ای مخاطبان برای سازمان صداوسیما» از مصاحبه‌شونده‌ها درخواست کرد تا راهبردهای خود برای تحول در سازمان صداوسیما متناسب با افزایش سواد رسانه‌ای مخاطبان بیان کنند. پس از انجام 15 مصاحبه و کدگذاری یافته‌ها 95 راهبرد برای تحول سازمان صداوسیما به دست آمد که در 17 بخش با عناوین: اعتماد مخاطب و بی‌طرفی رسانه، مخاطب پژوهی، تکثر تنوع و چندصدایی در رسانۀ ملی، اقناع مخاطبان، درآمدزایی و کاهش هزینه‌ها، محصولات نمایشی، نیروی انسانی، فضای مجازی و رسانه‌های اجتماعی، سیاست‌گذاری، رقبا، مطالعات آینده‌پژوهی، محتوای تولیدشده توسط مخاطب، آسیب‌شناسی و اثر سنجی، مزیت رقابتی، نخبگان، برنامه‌ریزی پخش و سرعت طبقه‌بندی شدند.

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Introduction: Fundamental Reform Document of Education is one of the valid documents to show the socialization process of students, so it should pay attention, with no reduction, to science and religion aspects. According to this point the main question of the research is what's the discoursive position of the mentioned document in encountering science and religion?
Method: Since this study is documentary and based on analyzing text, it's done by using discourse analysis method, evolution assertion analysis, and qualitative content analysis. Its reliability is achieved through editing the categories by experts. Interpeting the data is based on the researcher's deduction and their compatibility with sociology of science theories.
Results: The fundamental evolution document used marked words and value metaphors in introducing the ideals, goals, plans and methods of promoting science, in contrast to the language of science which has changed scientific discourse into religious discourse.
Discussion: The fundamental evolution document recognized that the science learning process was based on the old methods of producing knowledge and the deficit model, and has not paid much attention to new ways of producing knowledge (Gibbons’ theory) and networking. The empty signifier of the fundamental evolution document is the "enculturational model" and "tacit knowledge".
 

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The purpose of this study is to reflection the social agency of female students in the course of socio-cultural transformation in the society, was designed in the interpretiveism paradigm and qualitative approach using phenomenological method. The data collection tool was a deep, unstructured interview. Participants included 60 faculty members, Social activists, and female students from four provinces of Gilan, Qom, Kurdistan and Sistan and Baluchestan selected by targeted strategies and sample with maximum diversity. Data were analyzed based on a seven-step Colaizzi's strategy and the obtained classes. The findings show that although some contributors "the damage caused by women's academic education" in areas such as " Lack of work for men "," delayed marriage "," full-time female out-of-home employment "," increased moral scrutiny "and even" serious divorce ", but they still believe that changes in the field of women and social change It depends on the increase of women's social empowerment, the point Haye is turning to the consequences of increasing access to higher education in the country, "the transformation of beliefs," "the new style of life for women," "the erosion of gender stereotypes," "understanding the new identity for girls," and "increasing the sense of empowerment" of these transformations.