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Showing 1 results for Cultural Industries
Hosein Moghaddam, Dr Mehri Bahar,
Volume 12, Issue 4 (4-2024)
Abstract
This article examines the model for utilizing the gaming industry in Iranian charitable organizations. In the recent years, the intersection of the gaming world and philanthropy has garnered significant attention through innovative approaches such as interactive environmental games and charity streams. These approaches not only challenge negative stereotypes about gamers but also enable the collection of donations and public education on charitable issues. Despite the high number of video game players in Iran, this potential has yet to be seriously leveraged to support philanthropic organizations. This study explores global experiences and examines the opportunities and challenges in the field through interviews with eight experienced gaming industry experts. It offers practical strategies for developing these relationships in Iran. Additionally a paradigmatic model for using the gaming industry in philanthropy in Iran has been designed. This research indicates that video games, with their access to a large and diverse population, can help raise awareness and attract donations for charitable causes. Furthermore, the interactive nature of games offers unique opportunities for educating on social issues and inspiring players to take action. The article suggests that Iranian charities and philanthropists equip themselves with gamified thinking to develop innovative activities that lead to increased investment and social participation. Ultimately, this research highlights the significance of video games as an innovative tool in philanthropy and their role in improving the social and economic quality of life in society.
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