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Showing 1 results for Materialism

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Volume 6, Issue 4 (5-2018)
Abstract

Usually young generation in traditional cities grappling with several issues. Attractions modern life and the limitations of traditional life in limbo tendency to treat them with the new and traditional.In this regard, this article seeks to explore the issue of what factors influence students towards new behaviors among high school girls in Meybod. Research method was survey and Data collected by a questionnaire. The population of research were female high school students of Iran, Meybod in 2014-2015 academic year. Number of 384 students according to Cochran’s formula using  Random Stratified Sampling were chosen. Research instrument was approved by content validity and Cronbach’s alpha was used to evaluate the reability. tendency toward modern behaviors Has Measured in Four dimension(Tend toModernleisure activities,Tend toManagementbody, Tend toModernverbalbehaviorand Tend toRelationshipwith the opposite sex).Findings of the study showed that among independent variables Age, Socio-economic status, Field of Study, Individualism,Materialism,Secularism,Rationalism,Gender Egalitarianism,Parentsmodernization, Conformitywith friends had significant relationship with tendency toward modern behaviors. multiple regression showed that Six Variables included Materialism,Individualism,Parentsmodernization,Gender Egalitarianism,Age, and Socio-economic status are important variables for explanation ofteenagers’ tendency toward modern behaviors. Result of regression analysis showed that independent variables used in equation explain 42 percent of dependent variable variance.

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مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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