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Under the influence of urbanization, socio-cultural and economic factors diversity change of the people lifestyle. Preferences of people demonstrated in leisure activities, clothing, nutrition, body management, architecture and interior layout is smart homes. This study aimed to examine social factors, cultural and economic impact on the lifestyle of the inhabitants of the villages has become a city in Khorasan Razavi Province khaf and Roshtkhar done. Theoretical research is based on theories of Ibn-Khaldun, Bourdieu, Giddens and Cheney have been developed. Survey and Data has built a questionnaire. The results show that lifestyle changes in Nashtifan and Salami influenced by cultural factors and economic factors have caused in Jangal. The test research hypotheses show that among participation of social, political and administrative organizations, ways and means of communication network, the spirit of individualism, identity and relationships, indirect and secondary classes as agents of social, cultural and educational facilities, media consumption and cultural capital as cultural factors, consumerism, shopping, tend to speculative interests, fading support joint economic prosperity as economic and lifestyle factors, there is a significant relationship.

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Present research sets its goal on investigation of effects of CLOOB social network on member’s social identity. To do so,It’s used the mitture of sociological and relational theories.In order to data collection, it’s used measurement and online questionnaire technique.This study’s statistical community are member’s of CLOOB social network Regarding time limitation and high amount of population in statistical community, volume sample was selected through 385 people Cochran formula with accidental way of sampling.To count indicator validity it’s used formal validity and to count calcvlating indicators, it’s used Cronbach Alpha.Data analysis is done by using SPSS application and data is analysis desecriptive statistics and inference.In descriptive part.it’s used analysis of on variable a descriptine parameters and in inference pait,it’s used 2variabales to test assumptions and multi-variabae Regression to make clear the amount of effect of each independent variable on user’s social identity.The most important findings of this research believe CLOOB channel is one of the reasons that causes the simplicity of acceptancc in increasing & relativity.This change caves the raise of halo holiness of some traditional identity values and rethinking on it.As this research has shown. CLOOB’s member’s are too affected by its atmosphere and they have found their social identity

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Globalization as a new source of historical change, has changed our social - cultural lifeworld in a manner distinct from previous forms. The paper based on Ingelehart periodic change theory and the theory of Bollas generation formation, has evaluated the difference in generational identity in the light of globalization experience and processes. Accordingly, the paper argues that the formation of generational mentality and experience in the era of globalization is distinct from traditional identification patterns and hence the construction of social identity and lifestyle of children more than their parents' generation is confronted by objects coming from globalization. Methodologically, this study has been conducted Using the survey method through questionnaires between the two generation groups  in the city of Sanandaj (Kurdistan, Iran). The research findings indicate that lifestyle  in children generation is affected by norms and global objects more than parents' generations. Globalization of lifestyle by factors such as "consumption norms", "spending the leisure", "family behaviors", " language belongings" and "values and beliefs" is observed among the generation of the children more than generation of parents. The results also indicate that adherence to the global lifestyle is observed among the high educated classes of society more than less educated classes. 

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This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the semantic strategies used in ads. The analysis of verbal ad visual content in detail showed how characterization of women in this medium is inducing a certain metanarrative regarding success. These findings are further analyzed in a critical framework and their relationships with the machnisms of the formation of social beliefs in face of material development of the society are discussed. In conclusion, the signs of a slow and deep change in the attitude of both provate and state sectors involved in advertisement are clarified.