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:: Volume 12, Issue 1 (7-2023) ::
scds 2023, 12(1): 120-155 Back to browse issues page
Representation of Urban Discourses in Billboards and Visual Memorials of Dezful City
Mohammed Hussain Sarai , Rrza Ahmadi
PhD in Geography and Urban Planning, Yazd University
Abstract:   (385 Views)
As a representation, landscape is a particular way of seeing. landscape is not only an ideology, but a visual ideology and a power relation. The purpose of this article is to investigate how to use billboards and visual memorials to present the desired discourses and imagery of local governance in the urban landscape of Dezful. To achieve this goal, all the billboards and visual memorials of the city are studied  in a semiotic and representational way. Then the studied cases in terms of imagery patterns were studied and the characteristics of each of them were examined to get a clear picture of the semiotic landscape and representative designs of the city of Dezful. The results of this research show that with the start of the war and considering the damage done to the city, the local government felt the need for a new image related to the role of Dezful in the war. After the war, imagery related to the clergy enters the urban landscape in a new and completely contextual way. After several decades of dominance of these two discourses, with the emergence of new necessities, emerging discourses such as cross-border resistance and historical also entered the urban landscape of Dezful. In this context, cities like Dezful engage in a kind of political-ideological marketing to show their role in the ruling discourse and its key events in a more important and key way.
Keywords: memorial billboards, visual memorials, representation, discourse, landscape
Full-Text [PDF 2268 kb]   (102 Downloads)    
Type of Study: Research | Subject: Special
Received: 2023/03/15 | Accepted: 2023/06/17 | Published: 2024/07/14
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Sarai M H, Ahmadi R. Representation of Urban Discourses in Billboards and Visual Memorials of Dezful City. scds 2023; 12 (1) :120-155
URL: http://journals.sabz.ac.ir/scds/article-1-1624-en.html


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Volume 12, Issue 1 (7-2023) Back to browse issues page
مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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