[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
:: Volume 5, Issue 4 (5-2017) ::
scds 2017, 5(4): 75-103 Back to browse issues page
Designing a green purchase intention model based on contextual and individually perceived factors with a focus on consumer perceived value dimensions
Soheila Khoddami, Hossein Norouzi, Roghayeh Teimourfamian asl
Abstract:   (7433 Views)

concerns about environmental issues have revealed the necessity of developing changes in the field of consumption and production. Introducing green products as a substitution to common products in the market, which harm to human health and environment and also enriching the culture of green consumption in the society and recognizing effective factors can be solutions for environmental problems. This research has been done with the goal of studying the roles of individually perceived and contextual factors effecting the green purchase intention of consumers with a focus of perceived value dimensions. This study in terms of goal is an applied research and in terms of method is descriptive survey. Statistical sample of this research is the consumers of green products od Bamika store branches from all over Tehran. Method of sampling is by random and data have been collected by questionnaire. Structural Equation Modelling (SEM) has been use for analyzing the data with applying SPSS and LISREL softwares. Research results illustrates that perceived environmental responsibility and social norms have the most impact and the external locus of control and environmental visibility respectively, have been in the next orders of effect. Among perceived value dimensions, socially perceived value haven’t a meaningful role.

Keywords: Green purchase intention, consumer perceived value, contextual factors, individually perceived factor
Full-Text [PDF 879 kb]   (2277 Downloads)    
Type of Study: Research | Subject: Special
Received: 2017/02/11 | Accepted: 2017/06/12 | Published: 2017/11/15
1. 8. Ali, A. (2011) «Determinants of Pakistani Consumers’ Green Purchase Behavior: Some Insights from A Developing Country », International Journal of Business and Social Science, 3: 217-226
2. 9. Chen, Y.S, Chang, C.H. (2012), «Enhance green purchase intentions; The roles of green perceived value, green perceived risk, and green trust», Management Decision, 3: 502- 520
3. 10. Wang, R (2009) Sustainable consumption from the consumer’s perspective: A study on the green purchase intention of green food
4. 11. Paju, K (2015) Influencing sustainable consumption- A case of keepcup; Turku University of Applied Sciences; page 12
5. 12. Afroz, R; Rahman, A; Masud, M. M.; Akhtar, R; Duasa, J. B. (2015); How Individual Values and Attitude Influence Consumers’ Purchase Intention of Electric Vehicles—Some Insights from Kuala Lumpur, Malaysia; Environment and Urbanization ASIA; 6(2): 193–211
6. 13. Weisstein, F. L; Asgari, M; Siew, S (2014) Price presentation effects on green purchase intentions; Journal of Product & Brand Management; 23(3), 230–239
7. 14. Wesley, S. C.; Lee, M. Y.; Kim, M. Y. (2012) The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea; Journal of Global Marketing, 25:29–44
8. 15. Gifford, R.; Nilsson, A.; 2014; Personal and social factors that influence pro-environmental concern and behaviour: A review; International Journal of Psychology,
9. 16. Barber, N. A; Bishop, M; Gruen, T (2014) Who pays more (or less) for pro-environmental consumer goods? Using the auction meth od to assess actual willingness-to-pay; Journal of Environmental Psychology 40: 218-227
10. 17. Promotosh, B; Sajedul, I. Md.; 2011; Young Consumers’ Purchase Intentions of Buying Green Products; Umea School of Business; Master Thesis
11. 18. MacLean, M. K.; 2014; We Have a Responsibility: Alternative Land Use Services Farmers and Environmental Stewardship; Thesis presented to fulfilment of requirements for the degree of Master of Science; The University of Guelph
12. 19. Biswas, A. Roy, M. (2015) Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model; Journal of Cleaner Production 95: 332-340
13. 20. Nguyen, T. H, Gizaw, A. (2014), Factors that influence consumer purchasing decisions of Private Label Food Products; A case study of ICA Basic, Bachelor thesis, School of Business, Society and Engineering
14. 21. Hsu, Y. C. P. (2015) Consumer green purchasing behavior: From attitude, perceived controllability and normative influences to purchasing behaviour; thesis presented for degree of doctoral; Massey University, Welington, New Zealand
15. 22. Kumar, P; Ghodeswar, B. M (2014) Factors affecting consumers ’green product purchase decisions; Marketing Intelligence & Planning, 33(3): 330-347
16. 23. Lu, T. K.; Majid, N. F. N. A.; Harun, N. H.; Othman, N (2014) Assessing The Variables That Influence the Intention of Green Purchase; ICSSR E-JOURNAL OF SOCIAL SCIENCE RESEARCH, 2
17. 24. Green, T; Peloza, J (2011) How does corporate social responsibility create value for consumers, Journal of Consumer Marketing 28(1): 48–56
18. 25. Loureiro, S. M. C.; Sardinha, I. M. D.; Reijnders, L (2012) The effect of corporate social responsibility on consumer satisfaction and perceived value: the case of the automobile industry sector in Portugal; Journal of Cleaner Production 37: 172-178
19. 26. Othman, C., Sabbir Rahman, M. (2014) Investigation of the Relationship of Brand Personality, Subjective Norm and Perceived Control on Consumers’ Purchase Intention of Organic Fast Food; Modern Applied Science; Vol. 8, No. 3; 2014
20. 27. Wang, Shih-Tse (2014) Consumer characteristics and social influence factors on green purchasing intentions, Marketing Intelligence & Planning, 32 (7): 738-753
21. 28. Pedersen, H. (2000) The Dynamics of Green Consumption: A Matter of Visibility; J. Environ. Policy Plan. 2: 193–210
22. 29. Kalamas, M, Cleveland, M, Laroche, M, (2014) Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control; Journal of Business Research 67 (2014): 12–22
23. 30. Kline, R. B. (2005) Principles and Practice of Structural Equation Modeling (2nd Edition ed.). New York: The Guilford Press.
24. 31. Rejikumar, G. (2016) Antecedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fear, Global Business Review, 17(2) 1–19
25. 32. Floh, A, Zauner, A, Koller, M, Rusch, T. (2014) Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link, Journal of Business Research, 67 (2014): 974–982
27. 33. Wee, C. H, Ariff, M. S. B. M, Zakuan, N, Tajudin, M. N. M, Consumers Perception, Purchase Intention and Actual Purchase Behavior of Organic Food Products, Integrative business and economics researchs, 3 (2): 378- 397
Send email to the article author

Add your comments about this article
Your username or Email:


XML   Persian Abstract   Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

khoddami S, norouzi H, teimourfamian asl R. Designing a green purchase intention model based on contextual and individually perceived factors with a focus on consumer perceived value dimensions. scds. 2017; 5 (4) :75-103
URL: http://journals.sabz.ac.ir/scds/article-1-396-en.html

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 5, Issue 4 (5-2017) Back to browse issues page
مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
Persian site map - English site map - Created in 0.04 seconds with 30 queries by YEKTAWEB 4414