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:: Volume 6, Issue 1 (8-2017) ::
scds 2017, 6(1): 141-158 Back to browse issues page
A Satisfaction Survey of Tourists with Desert Country by Comparative Analysis of Experience and Expectation Levels: A Case of Aliabad Rural
Naser Aligholizadeh firouzjaie
university of mazandaran
Abstract:   (5950 Views)
This paper is dedicated to understanding and studying tourists’ experiences and  expectations  of  Aliabad,  in  Bafq  of  Yazd  Province,  as  well  as  the  satisfaction  level and factors involved. It features a desert tour site in the close proximity of  Sadeqabad  Village,  receiving  many  guests  in  the  autumn  and  winter.  The  research employed a descriptive-analytical methodology for surveying, in which  the  data  were  collected  by means of questionnaires and sampled by Cochran’s  techniques  in  relation  to  the  substantial  statistical  profile.  So, the research data  of  the  final  256  selected  people  were  analyzed  by  the  dependent  t-test  and  regression testing on SPSS. Findings suggest that visitors had a better experience of the attraction  and social factors than what they had expected, further proved by the significant  gap  between  the  expectations  and the experiences of the case site, while it was  low  with  the  facilities  and  service  and  economic  factors  when  considering  their  expectation.  Therefore,  the  significance  of  the  statistical  difference  between  the  experience  and  the  expectation  levels  was  confirmed.  Taking the experience factor into account
Keywords: tourist, expectation, experience, satisfaction, Bafq
Full-Text [PDF 655 kb]   (952 Downloads)    
Type of Study: Research | Subject: Special
Received: 2017/08/12 | Accepted: 2018/03/11 | Published: 2018/03/11
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aligholizadeh firouzjaie N. A Satisfaction Survey of Tourists with Desert Country by Comparative Analysis of Experience and Expectation Levels: A Case of Aliabad Rural . scds 2017; 6 (1) :141-158
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Volume 6, Issue 1 (8-2017) Back to browse issues page
مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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