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scds 2019, 7(4): 37-66 Back to browse issues page
The need to create a media block for the convergence of overseas news networks
Ardeshir Zabolzade, Hadi Ebrahimi
Abstract:   (2804 Views)
As a general diplomacy arm of the Islamic Republic of Iran, VoSiMa has extensive activities in international broadcasting of its radio and television programs. These programs are broadcast in different languages, such as English, French, Azeri, Arabic, and ... for regional and transnational audiences. The large volume of the organization's international activities is in the form of news and news programs. Three Al-Alam TV channels, Press TV and Hispanic TV channels broadcast news in Arabic, English, and Spanish. In this paper, with a comparative study of international news networks and their performance analysis in the area of ​​branding for the media, a proposal is proposed to integrate the brand of the International Broadcasting Network (IRIB). Based on the proposal, these three networks will continue to operate alongside the International News Network with a name and brand, and each will be known as a branch network of English, Arabic, Spanish and Persian. This can be achieved through the creation of an integrated brand management, which will strengthen the brand's value in the international audiovisual organization.
Keywords: The need to create a media block for the convergence of overseas news networks
Full-Text [PDF 722 kb]   (389 Downloads)    
Type of Study: Research | Subject: Special
Received: 2019/03/13 | Published: 2019/04/30
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zabolzade A, ebrahimi H. The need to create a media block for the convergence of overseas news networks. scds. 2019; 7 (4) :37-66
URL: http://journals.sabz.ac.ir/scds/article-1-899-en.html


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Volume 7, Issue 4 (4-2019) Back to browse issues page
مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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