[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
About the Journal
Director
Editor
Editorial Board
Aims& Scopes
Publication Ethics
Journal News
Articles archive::
All Issues
Current Issue
For Authors::
Call for Papers
Submission Instruction
Submission Form
For Reviewers::
Reviewers Section
Registration::
Registration Information
Registration Form
Contact us::
Contact Information
Contact us
Site Facilities::
Site map
Search contents
FAQ
Top 10 contents
Inform to friends
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: Volume 10, Issue 2 (11-2021) ::
scds 2021, 10(2): 133-157 Back to browse issues page
Survey on Media Literacy of Radio and Television Program Producers (Case study: Mazandaran Radio and Television Center)
Ali Babayee , Jahandar Amiri , Ardashir Zabolyzade
Assistant Professor Department of Journalism, Islamic Republic of Iran Broadcasting University (IRIBU)
Abstract:   (1028 Views)
In the recent decades, advanced technologies in  production, infrastructure and devices for providing content and services have been provided. The audience can use the media of their interest at any time, with the desired devices .Accordingly, there are many differences in the level of media literacy of the people. This study seeks to determine the level of media literacy of the producer of programs in the Mazandaran broadcasting in terms of the component of understanding media messages.The present research has been collected in terms of descriptive-analytical type and information required for the research is library and survey methods.The research tool is a structured questionnaire, after evaluating its validity and reliability, according to the quality of participation, it was provided to 50 producers of Mazandaran broadcasting programs.The research results show that the level of media literacy of the respondents in radio is more than television and cyberspace. Awareness and promotion of community culture and culture building, especially in the field of using new communication technologies is one of the basic strategies in this field. Also, according to the results, the producers of Mazandaran Radio and Television have a relatively higher level of media literacy. However the researcher's observation and knowledge of the statistical community and the spatial domain of the research indicate that the respondents have low media literacy which should be increasing in other ways.
Keywords: Audience, Mazandaran Center Broadcasting, Media Literacy, Media Message Content
Full-Text [PDF 1012 kb]   (265 Downloads)    
Type of Study: Research | Subject: Special
Received: 2021/07/18 | Accepted: 2021/09/1 | Published: 2022/12/2
References
1. Angell, Helena Mary (2005) «What music videos teach at-risk adolescent girls: making a case for media literacy curriculum». A doctoral dissertation of Philosophy. University of Florida.
2. Anderson, Craig A., Bushman, Brad J. (2001) «Effects of Violent Video Games on Aggressive Behavior, Aggressive Cognition, Aggressive Affect, Physiological Arousal, and Prosaically Behavior: A Metaanalytic Review of the Scientific Literature». Psychological Science. 12(5), 353-359.
3. Vraga, E., Tully, M., Kotcher, J. E., Smithson, A. B. & Broeckelman-Post, M. (2015) «A Multi-Dimensional Approach to Measuring News Media Literacy». Journal of Media Literacy Education 7(3), 41 -53.
4. Notley, T. & Dezuanni, M. (2019) «Advancing Children’s News Media Literacy: Learning from the Practices and Experiences of Young Australians». Journal of Media, Culture & Society, 41(5), 689-707.
5. Thoman, Elizabeth & Wright, Matthew. (1995) Beyond Blame: Challenging Violence in the Media: a Media Literacy Program for Community Education. The Center of Media Literacy.
6. Paxson, peyton, (2005) Media Literacy: Thinking Critically, Walch Publication.
Send email to the article author

Add your comments about this article
Your username or Email:

CAPTCHA

XML   Persian Abstract   Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Babayee A, Amiri J, Zabolyzade A. Survey on Media Literacy of Radio and Television Program Producers (Case study: Mazandaran Radio and Television Center). scds 2021; 10 (2) :133-157
URL: http://journals.sabz.ac.ir/scds/article-1-1416-en.html
Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 10, Issue 2 (11-2021) Back to browse issues page
مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
Persian site map - English site map - Created in 0.05 seconds with 37 queries by YEKTAWEB 4645