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Henry Ford created a system that consisted of syndicate, accuracy and expertise in company. This creative idea became Fordism phenomenon and helped the affluence andprosperity of economic inthe united state during 1940 to 1960s. He was the first person who used the production line for producing cheap automobile. Not only he created a revolution inAmerica and Europe industry, but also his proposal forintegration the mass products, high wages for workers and low price, effected on economy and societies in twenty century that called Fordism.

      Fordism consequences in Iran were createdon economy, cultural and social fieldsandcaused tofundamental changes in economic, cultural and social structure such as GDP growth, developing industry and services, changes inrelations of  agriculture, increasing cities and rural migration, transubstantiation of traditional culture and replacing western culture, developing new middle classes and changing in social categories and increasing communication tools and growing consumerism.

      Accirding to research subject, the nearest method that help researcher to get first hand information wasoral history method. So,the data were collected by using oral history method and them by analyzing the second doucuments, we investigated the Fordism consequences sociological in Iran.

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Considering the necessity of women employment and the effective role of tourism in increasing job opportunities in this paper, we investigated the constraints provided by this job by using the experiences of women tour guide. The methodology in this study was qualitative and by using the Grounded Theory method. Data were collected by interviews and observations. Sampling method was targeted with maximum diversity (21 internal and international (input, output) women tour guides, single, married, single-parent, divorced in Tehran) with theoretical saturation criterion. The collected information was analyzed by coded interviews (open, axial and selective) and the collected concepts and categories. The most important category in this investigation was "constraint of tour leader's phenomenon for women” which covers other categories. The findings show that the gender constraints, gender constructs, low Job Status, Job instability, structural and normative pressure, were among the causes of the emergence of the phenomenon of constraints. And also, conditions such as family conflicts, multiplicity and conflict of role, redefinition of maternal and spousal roles, and the strengthening of male attributes can be among the consequences.