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Showing 3 results for shams

Dr. Mohammad Ali Shams, Dr. Saeedeh Shamsaee,
Volume 8, Issue 1 (8-2019)
Abstract

This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the semantic strategies used in ads. The analysis of verbal ad visual content in detail showed how characterization of women in this medium is inducing a certain metanarrative regarding success. These findings are further analyzed in a critical framework and their relationships with the machnisms of the formation of social beliefs in face of material development of the society are discussed. In conclusion, the signs of a slow and deep change in the attitude of both provate and state sectors involved in advertisement are clarified.
Ardeshir Zaboli Zadeh, Morteza Shams, Reza Shokati,
Volume 9, Issue 1 (7-2020)
Abstract

The purpose of this research is evaluation performance Iran Kala TV in adopting a resistive economy approach from the experts' point of view. The statistical population is Specialists and elites in sociology, economics, culture and media, who were audience this TV network in the year 1397. Among the available members of this collection as a sampling framework, 100 people selected by purposeful sampling. According documentary studies, extracting factors to evaluation performance Iran Kala TV in promoting resistive Economy. Then by the CIPP evaluation model and with questionnaire, the data analyzed in four areas field, Input, process and output. According results, Iran Kala TV is relatively good level in promoting resistive Economy in the society with an average "3/10" out of "5". To reach the desired level, it’s recommended that the objectives of this TV network to promote a resilient economy be re-written and rewritten and this TV network in production, codenamed program aimed at the Culture making of the resistive economy and it’s further penetration into daily debates of the people, awareness of the people and authorities of the shortcomings and facilities needed by the country on the path Economic development and endogenous look to solve the country's economic problems.
Shamsi Pourabasi, Jafar Kordzanganeg, Mansoor Sharifi,
Volume 11, Issue 4 (5-2023)
Abstract

 Early marriage, which is known as a global problem, is still widely practiced in Khuzestan province and Ahvaz city. This qualitative study aims to discover and interpret the formation of early marriage from the point of view of married girls and has been conducted with a descriptive-interpretive phenomenological approach. The participants in the research have been selected by purposive sampling method and are interviewed in-depth using open-ended questions, and the information has been saturated with 22 participants. The data obtained after each interview has been analyzed with Smith's (1997) thematic model. Descriptive information obtained from the interview using the researcher's observations and notes and constant comparisons obtained 34 primary concepts, 11 sub-categories and 4 main categories. The findings show that four groups of contexts play a role in the formation of early marriage of women in Ahvaz city, which are: cultural contexts (belief in the effectiveness of early marriage, traditions of patriarchy and family marriage, and lifestyle in accordance with the conditions), social contexts (confirmation by marriage, expedient marriage and freedom from family problems), economic conditions (financial facilities for the marriage process,motivation to finance and freedom from financial problems) and personal factors (misconceptions about joint life and negligence and neglect of responsibilities)  cohabitation). As a result of early marriage of women in Ahvaz city, it is mainly rooted in cultural and social contexts, then economic conditions and personal factors.


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مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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