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Showing 2 results for Broadcasting

Zahra Shahabi, Afsaneh Mozafari, Ali Akbar Farhangi,
Volume 9, Issue 1 (7-2020)
Abstract

The media are undoubtedly exerting a profound influence on society so that they can bring about any change in the culture of society in acceptable and popular ways. There is no doubt that the media has an inactive role in introducing and recognizing the environment, preventing its destruction and improving the living conditions of the individual
The main purpose of this study is to design a model for the prevention of environmental pollution through sound and broadcast using the ISM and MICMAC approach. The present study is applied in terms of research purpose and in terms of research topic and descriptive-survey type. Data collection tool included expert questionnaire. The study population was environmental and media experts. Snowball sampling method was used to select the sample. Excel software was used for data analysis. Structural-interpretive modeling results categorized the internal relationships of the criteria into five levels. Finally, the results of the McMach analysis included the variables into two independent and dependent matrices. So that the most effective policy criteria and environmental ethics were the most effective ones.
 
Mr Ali Babayee, Ph Jahandar Amiri, Ph Ardashir Zabolyzade,
Volume 10, Issue 2 (11-2021)
Abstract

In the recent decades, advanced technologies in  production, infrastructure and devices for providing content and services have been provided. The audience can use the media of their interest at any time, with the desired devices .Accordingly, there are many differences in the level of media literacy of the people. This study seeks to determine the level of media literacy of the producer of programs in the Mazandaran broadcasting in terms of the component of understanding media messages.The present research has been collected in terms of descriptive-analytical type and information required for the research is library and survey methods.The research tool is a structured questionnaire, after evaluating its validity and reliability, according to the quality of participation, it was provided to 50 producers of Mazandaran broadcasting programs.The research results show that the level of media literacy of the respondents in radio is more than television and cyberspace. Awareness and promotion of community culture and culture building, especially in the field of using new communication technologies is one of the basic strategies in this field. Also, according to the results, the producers of Mazandaran Radio and Television have a relatively higher level of media literacy. However the researcher's observation and knowledge of the statistical community and the spatial domain of the research indicate that the respondents have low media literacy which should be increasing in other ways.


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مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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