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Showing 2 results for Consumerism

Jaber Baghri, Dr Mostafa Azkia, Dr Mohammad Mirzaee,
Volume 5, Issue 3 (2-2017)
Abstract

Henry Ford created a system that consisted of syndicate, accuracy and expertise in company. This creative idea became Fordism phenomenon and helped the affluence andprosperity of economic inthe united state during 1940 to 1960s. He was the first person who used the production line for producing cheap automobile. Not only he created a revolution inAmerica and Europe industry, but also his proposal forintegration the mass products, high wages for workers and low price, effected on economy and societies in twenty century that called Fordism.

      Fordism consequences in Iran were createdon economy, cultural and social fieldsandcaused tofundamental changes in economic, cultural and social structure such as GDP growth, developing industry and services, changes inrelations of  agriculture, increasing cities and rural migration, transubstantiation of traditional culture and replacing western culture, developing new middle classes and changing in social categories and increasing communication tools and growing consumerism.

      Accirding to research subject, the nearest method that help researcher to get first hand information wasoral history method. So,the data were collected by using oral history method and them by analyzing the second doucuments, we investigated the Fordism consequences sociological in Iran.


Maryam Vahab, Mehrdad Navabakhsh, Soroush Fathi,
Volume 11, Issue 4 (5-2023)
Abstract

In this study, we are looking for a sociological explanation of women's approach to body management and socio-cultural factors affecting it. The target group of this study is the women of districts 1 and 17 of Tehran. In the current research method, the quantitative-survey method is used based on this, with the multi-stage cluster sampling method, 384 people have been selected as the sample size from the population of two regions, 1 and 17, and the necessary information has been collected using the questionnaire technique. The findings show that demographic variables and social factors with variables such as (social interactions equal to 0.0911, socio-economic base equal to 0.189, consumerism equal to 0.126) and cultural factors with variables such as (group reference values (0.116) are related to body management. It seems necessary to redefine beauty and change the perspective and attitude and create a new approach in redefining body management.


 

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مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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