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Showing 1 results for Ritual Branding: Zanjan City.

Dr Mohamad Taghi Heydari, Mr Saeid Moharami, Mr Davood , Mr Mohamad Ali Elahi, Mrs Parvin Rahmati,
Volume 9, Issue 1 (7-2020)

The city of Zanjan during its ritual is out of its usual state and becomes a stage of a huge and wide play, a play performed by the residents of the city in which the actor and the viewer of the play form a single entity. The questionnaire is structured and after confirming its validity (with a survey of experts) and its reliability according to the quality of cooperation, the statistical population was provided to 170 tourists. In order to develop religious tourism, the index of cultural-religious contexts is very important and special emphasis should be placed on this factor. Because the city of Zanjan has the cultural-religious potential to become a center of ritual and religious tourism. Also, according to the path analysis test, the impact of the index of "cultural-religious contexts" with a value of 0.422 and "social contexts" with a total effect of 0.361 on the development of religious tourism, was more than other indicators. Because, according to the statistical community, the growth of religious beliefs among the people and its acceptance and institutionalization as a superior ideology by society, has led to the formation and development of religious rites.

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مجله علمی پژوهشی مطالعات توسعه اجتماعی فرهنگی Quarterly Journal of Socio - Cultural Development Studies
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