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Showing 2 results for Fear
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Volume 2, Issue 2 (11-2013)
Abstract
Health messages design is a field
and subset of health communication area. What is actually followed in this
thesis is a review of TV health messages appeals effects from audiences’ point
of view. The Important question of research is that how media products and its
health related programs through various appeals lead in behavior changes.
In this study, health messages refer
to direct or indirect messages which discuss people’s personal and social
health. Since health message design is a subset of the broad area of health
communication definition of health communication is mentioned at first. Then
the main topic of this research has been mentioned. After discussing health
message related literature, related communication theories are mentioned and
finally the theoretical framework of research is defined as “The
Extended Parallel Process Model”.
To measure Tehran’s above15-years
old inhabitants’ attitudes toward health messages and TV health related
programs, the survey method of research has been chosen and after designing
questionnaire, and distributing among
inhabitants of Tehran. The most important result of this research is that TV
health messages are not adequate to make behavior changes in personals, and
interpersonal communication has a complementary and powerful role in adopting
recommended TV health messages.
Alireza Mahdi, Shapur Behyan, Sayed Ali Hashemian Far,
Volume 11, Issue 1 (8-2022)
Abstract
The cultural structure of every society regulates and directs a certain ideology, as a result of which people express feelings that the emotional rules of the culture have created for them; fear is one of those cultural examples that limits and gaps in behavior. It determines people and as an undeniable principle, it has a significant impact on the level of cultural development. What is followed in this research is the investigation of the factors that can overshadow the development process in the city of Isfahan. In the theoretical foundations of the research, with an emphasis on the sociology of emotions, the opinions and theories of classical sociologists such as Durkheim and Weber and the theoretical approach of recent sociologists such as Goffman, Kemper, Parsons, Hochschild and Turner have been used to explain the issue. The study is a survey using the questionnaire tool. The size of the investigated sample is 400 citizens of Isfahan city, who were selected based on the quota sampling method and based on the population of 15 districts of Isfahan. In this research, variables such as fear of communication, fear of freedom in organization, fear of freedom of expression, fear of freedom of opinion and fear of innovation, as independent variables and the level of cultural development as dependent variable are considered. The findings of the research show that among the factors affecting the level of cultural development, are the feeling of fear of freedom in innovation, with a coefficient of (0.882), the feeling of fear of freedom of expression with a coefficient of (0.683), feeling fear of freedom of opinion with a coefficient of (0.224), fear of freedom in social relations with a coefficient of (0.207) and feeling of fear of freedom in organization with a coefficient of (0.160).
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