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Every human being is as a capacity that its actuality cannot be realized except through individual empowerment. One of the main methods of individual empowerment is poverty reduction, which is influenced by various institutions such as the mass media. Among the mass media, the special features of television have extended the capacity of the media to some extent that proposed it as a factor in human development. The main purpose of this study is to answer the main question of how to use the TV channel to achieve human development goals. This qualitative research has been done conducted using Grounded Theory method. Data collection was obtained through documentary research and in-depth semi-structured interviews with thirteen experts of communications, development and media field. The findings show four key functions in this field for television. The first function is to provide a framework that provides the opportunity for individual empowerment. The second function is to provide the causal conditions of individual empowerment. Providing mediating factors is the third function that is done. The fourth function was identified as the use of change strategy. Based on the results, this media influences the human development of society through the process of individual empowerment.